New Market Research Report: Japan Telecommunications Report Q3 2011

July 8, 2011 - PRLog -- BMI's latest update on the Japan telecommunications market provides the latest mobile and 3G subscriber figures, while the Ministry of Internal Affairs and Communications (MIC) provides the latest figures for the broadband market ended September 2010. This resulted in us revising our forecast figures for the mobile market.

There were a total of 124.095mn mobile subscribers in Japan at the end of March 2011, representing a yo- y increase of 6.6% which was roughly in line with the 5.4% rise experienced during 2010. There were 2.862mn net additions in the quarter revealing stronger-than-expected growth considering the quarterly average over the previous year was 1.6mn net additions. Further this would indicate that the impact of the Tohoku earthquake on 11 March 2011, did not have a significant negative effect on the overall growth of the mobile sector, while the majority of service providers spoke of having already re-established networks within the affected areas one month after the event occurred. However, the impact to mobile operators will be one of finance with NTT DoCoMo and KDDI already revealing 'special' net losses for the quarter ended March 2011 and additional funding required to rebuild networks.

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Mostly, growth in the mobile sector was impacted by the launch of flat-rate data services and the growing prevalence of smartphone handsets that pushed up the overall number of 3G and mobile broadband subscribers reaching 118.272mn and 97.376mn, respectively by March 2011. There is the growing demand for data services, and we also expect this to have a positive impact on ARPUs, which have until recently been falling as a result of cheaper voice packets. Therefore, by the end of 2011, we expect ARPUs to reach JPY4,867 from JPY4,807 in 2010. The launch of LTE services, starting in December 2010, should also boost ARPUs.

Meanwhile, Japan remained at the top of BMI's Asia Pacific Business Environment Ratings table with a composite score of 76.7, which was 6.3pps ahead of Australia in second place. Japan continued to report the highest Industry Rewards score at 76, relating to its mature mobile and broadband markets, as well as entry into new areas such as LTE. This is ahead of the rest of the global market, while its limited economic and political risks have also enabled it to enjoy its leading position.

Partial Table of Contents:

SWOT Analysis
- Japan Wireline SWOT
- Japan Mobile SWOT
- Japan Political SWOT
- Japan Economic SWOT
Business Environment Ratings
- Asia
- Japan
- Table: Asia Telecoms Business Environment Ratings
Industry Forecast Scenario
- Mobile
- Table: Mobile - Historical Data And Forecasts, 2008-2015
- ARPU
- Table: ARPU - Historical Data And Forecasts, 2008-2015
- Fixed Line
- Table: Fixed Line - Historical Data And Forecasts, 2008-2015
- Internet
- Table: Internet - Historical Data And Forecasts, 2008-2015
Market Data Analysis
- Mobile
- Table: Japan Mobile And PHS Market Share, March 2011
- ARPU
- Table: Japanese ARPUs Q309-Q111 (JPY/month)
- Table: Japanese Voice ARPUs Q309-Q111 JPY/month
- Table: Japanese Data ARPUs Q209-Q410 JPY/month
- 3G
- Table: 3G Mobile Subscriber Market, March 2011
- Table: 3G Mobile Net Additions, March 2011
- LTE
- Mobile Contract Wins
- Table: Mobile Contract Wins
- Mobile Content
- Regional Outlook
- Country Outlook
- Mobile Internet
- Value-Added Services Timeline
- Table: Selected VAS Services, 2008-2009
- Mobile Operator Data
- Table: Japan Market Overview
- Table: NTT DoCoMo
- Table: KDDI
- Softbank Mobile
- Fixed Line
- Table: Fixed-Line Operators, December 2010
- Internet
- FTTH
- Table: NTT East and NTT West: ADSL vs FTTH ('000)
- Number of Broadband Subscriptions (mn)
- DSL
- VoIP Services
- WiMAX
- Wireline Developments
- Table: Wireline Developments (Fixed-Line And Broadband)
Regulatory Environment And Industry Developments
- Table: Regulatory Bodies And Their Responsibilities In Japan
- Competition
- Table: Licence Categories
- Table: Notification Categories
-    Licensing
- Industry Developments
Company Monitor
- Ericsson
- Table: Selected Developments In The Asia Pacific Region
Competitive Landscape
- Competitor Analysis
- Table: Key Players: Japan Telecoms Sector
- Table: Selected Operators Financial Indicators 2003-2009 (FY end March 31 unless stated)
Company Profiles
- NTT Corporation
- NTT DoCoMo
- KDDI Corporation
- Softbank Corp
- Key Players
- Fixed Line
- Table: Regional Fixed-Line Penetration Overview
- Broadband
- Table: Regional Broadband Penetration Overview
- Mobile
- Table: Regional Mobile Penetration Overview
Country Snapshot: Japan Demographic Data
- Section 1: Population
- Table: Demographic Indicators, 2005-2030
- Table: Rural/Urban Breakdown, 2005-2030
- Section 2: Education And Healthcare
- Table: Education, 2002-2005
- Table: Vital Statistics, 2005-2030
- Section 3: Labour Market And Spending Power
- Table: Employment Indicators, 2001-2006
- Table: Consumer Expenditure, 2000-2012 (US$)
- Table: Average Annual Wages, 2000-2012
Glossary Of Terms
- Table: Glossary Of Terms
BMI Methodology
- How We Generate Our Industry Forecasts
- Table: Key Indicators For Telecommunications Industry Forecasts
- Telecoms Business Environment Ratings
- Risk/Reward Ratings Methodology
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Full Table of Contents is available at:
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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.