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Webinar Leader Asks CPAs, “Are You Tired of Being a Commodity Yet?”
Many CPAs are commodities, and don't know it. They spend too much time at cattle-call networking events and preparing proposals for work. In this webinar CPAs can find out if they are commodities and what to do about it if they are.
Wolfskehl believes most CPAs commoditize themselves or their firm within the first 20 seconds after being asked what they do for a living. “Most will answer, ‘I’m an accountant.’
Wolfskehl, author of The Micro-Niche Method: The Pathway to Premium Pricing and Increased Profitability for Today’s CPAs, points out that the accounting profession has a long tradition of building businesses around practice areas. The problem is that the majority of firms build the same niches. When this happens, says Wolfskehl, “everyone becomes a commodity and there is no good way to differentiate a firm or an individual.”
Wolfskehl is planning a 27-minute web seminar open to all accountants free of charge. In the first 12 minutes, he promises the six questions that enable CPAs to self-diagnose. In the remaining 15 minutes, he promises to put attendees on the path to
- Building centers of influence who send referrals because they know you are the right person to help their client
- Improving gross revenue through premium pricing for micro-niche services
- Designing a customer experience that demonstrates your understanding of your key clients
- Ends the need to compete with other firms
- Increases profitability by increasing recognition.
For those who attend this webinar and decide Wolfskehl has a winning solution to the profitability issue, there will be a second webinar to walk through the steps of identifying a marketable area of expertise and building a micro-niche business around it.
Interested persons may register for this webinar on Wednesday, July 13 at 8:00am at http://www3.gotomeeting.com/
About the Presenter
David Wolfskehl is a lifelong entrepreneur and a guide for entrepreneurs. He is a widely respected author and speaker. As President and CEO of The Practice Building Team, David helps CPAs define and build powerful micro-niche businesses that redefine success and professional excellence. Learn more about David and read our micro-niche building blog at http://www.themicronichemethod.com.