Forget To Take Your Vitamins? Can’t Swallow Pills? No Problem

New Lifestyle Product Makes Taking Vitamins & Minerals as Simple as a Pixie Stick
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* New York - New York - US

July 6, 2011 - PRLog -- You still hear your mother whispering in your ear, “Don’t forget to take your vitamins.” And even though you realize that it’s good for your health to take a multivitamin, there are still tons of excuses why you don’t. Rich Vitamins LLC president Hallie Rich aims to eliminate those excuses by introducing a lifestyle product that combines vitamins and minerals with ease, convenience and fun. Ms. Rich announced today the nationwide launch of alternaVites™, the first and only full spectrum multivitamin & mineral that when sprinkled on your tongue, melts in your mouth. Available this fall at Big Y stores,, and fine health food stores nationwide, alternaVites turns taking vitamins from a chore to a treat.

The take-along daily dose packets fit easily into a pocket, purse or briefcase and can even be mixed into a smoothie or yogurt for a nutrition-packed treat.  alternaVites requires no water or preparation which makes it extremely easy and convenient.  Ms. Rich says, “We all have to deal with stress, both internal and external. Taking a vitamin shouldn’t add to that stress.  With alternaVites, we feel we’ve made a hassle free vitamin that will fit into the lives of our customers today and into the future.”

Although there are other non-pill options available including liquid vitamins, gummies, powdered vitamins and waters, Ms. Rich asserts none of them have all of what alternaVites provides.  Ms. Rich says, “We tried to capitalize on the best aspects of each non-pill alternative while simultaneously addressing the drawbacks, which include that fact that many of these selections are high in sugar, chemical additives and/or low in nutrients.  We developed alternaVites to be a high potency formula containing 23 essential vitamins and minerals. We use nutrients free of animal products and by products and our formula contains 0 grams of sugar." A clean product, alternaVites is a good choice for many Americans as it is free of artificial colors, preservatives or flavors and contains no peanuts, wheat, milk, egg, soy or treenuts.

While portability is a major feature of alternaVites, Ms. Rich, the third generation in her family to work in the vitamin industry, developed the product to solve a personal problem she kept secret for years—she didn’t take vitamins herself because she couldn’t swallow pills. According to USA Today, 100 million Americans have difficulty swallowing pills. Rich says, “I’ve been looking for something like alternaVites my whole life. Since I couldn’t find it, I developed it.”

Ms. Rich knows intimately that any barrier to taking vitamins impedes the potential benefits of proper supplementation.  She says, “Research has shown that consumers want to take vitamins but they’re either intimidated by the size of the pill, always forgetting to take them, or just don’t because vitamins haven’t easily fit into their daily routine.  With alternaVites, we think we’ve found the solution to these problems.”

For more information, go to To arrange an interview with Hallie Rich, contact Haasan Morse at Morse Code PR – or 917-576-0130.

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Morse Code PR is a results-driven, boutique PR firm. By connecting the dots with leading national media, we significantly increase exposure, revenue, credibility & opportunity for our lifestyle, health/wellness, fashion, beauty and entertainment clients.
Source:Haasan Morse
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Tags:Health, Vitamins, Entrepreneur, Lifestyle, Product
Industry:Beauty, Health, Lifestyle
Location:New York - New York - United States
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