Rumor or truth,will Microsoft merge Nokia mobile phone?

July 1, 2011 - PRLog -- After Microsoft has spent $8.5 billion in cash to merger Skype, that is too bold for Eldar Murtazin forecast Microsoft maybe are going to merger nokia mobile phones departments prediction. The author thinks, if Microsoft really want to m&a nokia cellular phone business of words, the price should be at least 20 billion dollars. For Microsoft, it needs enough courage and enough power to implement this merger?
In addition, from time points, Microsoft and nokia has just announced strategic cooperation relations , that means the future nokia smartphone will use Microsoft's Windows please system, and till now, there do not have any product launch, it said that to the end of this year or early next year will really pick up Windows mobile Phone, as for how the market effect,these are all variables and still testing. May wait for Microsoft is more wise choice. This kind of waiting for basically is to see in the ability of the nokia hardware, if the future proof of nokia and Microsoft Windows hardware can't bring into market effect, it is not late to make a new plan.
For the hearsay, outside critics think,if Microsoft merge nokia cellular phone business departments, this can make Microsoft and has the ability of the carrot and stick approach, like do as iPhone apple route. But from Microsoft and nokia's strategic cooperation, both hard and soft aspects are disadvantage, especially in soft aspects. And Microsoft in intelligent mobile field before go has been a traditional PC business model, that is, by partners through the system to profit authorized. But because of Google Android system, let Microsoft eventually the attempt to copy the traditional PC business model by the way, investigate its reason, besides system itself, that authorized the model through earnings did not get the partner of acceptance. In fact and the traditional PC licensing models, a mobile Phone about $15 licensing fees for market share is not high, the Microsoft Windows is not much meaning, but for in the competitive smart Phone market of the manufacturers might mean profits and opportunity, this also may be first Android partner for consumers, and rapid growth is one of the main reasons why.
Nokia, the mobile phone business said to mergers, let the author couldn't help thinking of Microsoft wants to maintain total at that time in the search market after Google acquisition of yahoo, yahoo's refusal after, Microsoft or of its own Bing search, and adopted with the yahoo's search business cooperation way, to today, Microsoft's search market share (plus yahoo) have rushed to the 30% of the critical point, in the process, its search accuracy improved more than Google, has continued. And today in the smart phone market Microsoft with the cooperation of nokia how much alike. From this similar examples, the author thinks that, since has a strategic cooperation with nokia (found their own system), might as well in their carrier of Windows system itself, under please work after all of Microsoft's strengths or in software, the passive state today, frankly speaking or system itself, if the system itself can not be improved, together with the above business model of change, even if nokia mobile Phone business would also merger, but added a lot of for his burden.

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