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Follow on Google News | Getting to grips with player retention in online gamingAs companies seek innovative ways to improve customer service efficiency and boost player confidence, player retention strategies are taking on increasingly important roles in boosting player lifetime values.
By: Helen Winsor In one example, online gaming company Betsafe recently announced that it was centralising player data into a comprehensive marketing database that would then be used to drive marketing activity across all channels. Having accumulated more than half a million customers since its launch five years ago, Betsafe is primarily targeting improved player retention and increased profitability through relevant and well-timed communications. To access this article in full please click here: http://www.playerretentionevent.com/ For more info on the subject, the Customer Experience Management for Online Gaming event will be hosted from 19th - 20th July 2011 in London, UK. For more details, please visit the website: www.playerretentionevent.com, call freephone: 0800 652 2363 or email: enquire@iqpc.co.uk. End
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