Mahindra Navistar is now a full range Commercial Vehicle player

* Offers products between 4.5 and 9 tonne and between 25 and 40 tonne, including Rigid Truck, Multi Axle truck, Tipper and Tractor Trailer. * State-of-the-art dealership inaugurated in Ahmedabad.
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* Mahindra Navistar
* Commercial Vehicle player
* Mahindra
* Ahmedabad

* India

July 2, 2011 - PRLog -- Ahmedabad, June 28, 2011: After announcing start of sales of the new M&HCV range consisting of MN25, MN31, MN 40 & MN 25 Tipper and winning the Commercial Vehicle of the year award at Apollo CV Commercial Vehicle Awards 2011, Mahindra Navistar Automotives Ltd. today inaugurated its new, state-of-the-art dealership in Ahmedabad, M/s. West India Auto Equip Pvt Ltd.

Speaking on the occasion, Mr. Nalin Mehta, Managing Director, Mahindra Navistar Automotives Ltd., said “We are now a full range Commercial Vehicle player. With our new M&HCVs MN 25, MN 31, MN 40 Tractor Trailer, MN 25 Tipper already plying on roads across India and the existing range of LCVs we have kept the promise that we made during Auto Expo 2010. Our superior product performance coupled with a sound value proposition is already helping the customers across India outperform, earn higher profits and get better ROI”.

Inaugurating the state-of-the-art dealership earlier in the day, Mr. Mehta said, “This is a moment of pride for us as we look at changing the skyline of the Indian trucking industry. We have created a world class manufacturing plant in Chakan for trucks with an investment of Rs. 950 crore and are creating a modern distribution network in the country like the one here in Ahmedabad, to cater to the growing needs of customers. The state-of-the-art dealership will also feature a well-equipped workshop, prompt spare parts availability, mobile service vans and highly trained staff to enable our customers to get a hassle free and delightful experience of owning our trucks”.

Mr.Mehta added, “Ahmedabad is a very important market for the transportation industry not only for Gujarat but for Western India. We at Mahindra Navistar will go all out to cater to this market with a very strong dealer partner to create new standards in customer service. ”

Also speaking at the dealership inauguration, Mr. Ashish Khurana, M/s. West India Auto Equip Pvt Ltd, said, “We are very excited and feel honoured to be a part of the new chapter in the trucking industry that we are about to unveil together with Mahindra Navistar for customers in Ahmedabad. M/S West India Auto Equip Pvt Ltd, has earned a name for itself through superior customer service in its various businesses and as a Mahindra Navistar dealer, we have the opportunity of replicating the same high standards by leveraging our deep understanding of the Ahmedabad market. Together, we will help our customers outperform.”

The prices of the new M&HCV range in Ahmedabad are as follows:

   * MN25- 16.73 lakhs
   * MN 31- 20.69 lakhs
   * MN 40 (210 T) - 18.10 lakhs
   * MN 40 (260 T) -19.78 lakhs
   * MN 25 Tipper- 24.34 lakhs

Extensive Sales & Service Network

The company also flagged off its mobile service workshop, yet another first in the Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24x7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in the Indian trucking. To add to this, nearly 454 Roadside Assistance centres are also in place to provide service.

Besides this, MNAL will also draw on the vast pool of M&M auto and tractor channel partners to use as an extended network for servicing customers’ needs. At this stage, 220 such Authorized Service Points are already in place.

The company aims to create a channel which will be passionate about surpassing customer expectations and willing to go that extra mile. The dealer network aims to set new benchmarks in delivering requisite services and spares to customers in the HCV segment in India.

About Mahindra Navistar Automotives Ltd. (MNAL)

In 2005, Mahindra & Mahindra Ltd. and International Truck and Engine Corporation - the operating company of Navistar - entered into a JV to manufacture light, medium and heavy commercial vehicles for India as well as global markets. The joint venture is in the process of addressing every segment of the commercial vehicle market from 3.5 tonne GVW to 49 tonne GVW with variants of passenger transport, cargo and specialized load applications.

The new HCV product range has been engineered to meet Indian requirements with technological expertise from Navistar with the underlying philosophy of ‘Made in India, Made for India and Made with 175 years of international trucking expertise’. The new range of medium and heavy commercial vehicles is being manufactured at a new green field plant at Chakan, near Pune. The plant, which spans over 700 acres, has been set up with investments of over Rs.4000 crore and is producing other M&M products as well. This is helping MNAL leverage the benefits of synergies of an integrated manufacturing facility.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 119,900 people in over 100 countries.

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

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Mahindra enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics.
Source:Roma Balwani
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