The e.f. group wins 2011 Marketing Excellence Award

June 30, 2011 - PRLog -- The e.f. group, a full-service cross-media marketing company, is pleased to announce that it won an American Marketing Association-San Antonio’s (AMA-SA) Marketing Excellence Award for a marketing campaign created for its client, Good Sports Outdoor Outfitters. The full cross-media campaign included QR Codes, mobile marketing, email, and personalized variable direct mail. The e.f. group won in the under $25,000 Budget Category at the AMA-SA award dinner held on May 25, 2011. The MEA honors organizations that demonstrate excellence in marketing through goals, strategies, and results that address identified challenges.

“We are honored to be named the winner for this campaign. Our thanks go out to the AMA judges and our client, Good Sports Outdoor Outfitters,” said Jason Ellis, the e.f. group’s President. “Good Sports was the first independent retailer in San Antonio to adopt QR Code marketing and because of their willingness to embrace new technologies we were able to help meet their goals, show measureable results, and make the case for QR Code marketing.”

In addition to taking top honors in the under $25,000 Budget Category, the e.f. group also received recognition from the San Antonio Wedding Guide & Bridal Extravaganza, the winner in the $25-50K category. The Wedding Guide’s winning campaign incorporated QR Codes and mobile marketing developed and managed by the e.f. group.

About the e.f. group
The e.f. group, 3503 Crosspoint, San Antonio, TX 78217, 210-492-1921, www.theefgroup.com, specializes in Personalized Direct Marketing and Cross-Media Marketing solutions and offers full-service capabilities from program development to implementation.

From print, to QR Codes, to mobile marketing, The E.F. Group full service personalized direct marketing approach helps businesses make connections. At The E.F. Group, we build strategic campaigns to target markets with multi-channel communications that offer options.

http://www.theefgroup.com

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From print, to QR Codes, to mobile marketing, The E.F. Group personalized direct marketing approach helps businesses make connections. At The E.F. Group, we build strategic campaigns to target markets with multi-channel communications that offer options.