Ourisman Fairfax Toyota Announces Toyota Friend

June 30, 2011 - PRLog -- Ourisman Fairfax Toyota, a Fairfax Toyota dealer, is pleased to report that Toyota Motor Corporation has announced plans to build a private social network called Toyota Friend in conjunction with Salesforce.com.  The exclusive Toyota network is intended to improve purchasing and owning experiences for Toyota customers.

Based on the Salesforce Chatter platform, a private social network for businesses, Toyota Friend will allow customers to easily connect with dealerships and locate product and service information. The platform will also be fully integrated with Facebook and Twitter, offering a simple way to share information with family and friends. Toyota also has plans to include mobile accessibility, providing ways for consumers to access their accounts through smart phones, tablet PCs, and other mobile devices.

“Social networking services are transforming human interaction and modes of communication. The automobile needs to evolve in step with that transformation,” said Akio Toyoda, president of Toyota Motor Corporation. Toyoda believes that the development of the Toyota Friend Network is will help the corporation create better cars and enhance the ownership experience.

Initially, the Toyota Friend network will be offered in Japan. However, Ourisman Fairfax Toyota hopes to be able to offer the social networking service to Virginia Toyota shoppers in the near future.

For more information about Ourisman Fairfax Toyota or for directions to the Fairfax Toyota dealership, please visit http://ourismanfairfaxtoyota.com.

Ourisman Fairfax Toyota
10287 Fairfax Blvd.
Fairfax, VA 22030
(703) 359-1010