Girl Scouts Heart of New Jersey Launches New Website and Online Shop

The Girl Scouts Heart of New Jersey (GSHNJ) has just been redesigned its website to provide more utility for the Council’s members and the community. With the new site (GSHNJ) also launches its online shop.
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June 30, 2011 - PRLog -- The Girl Scouts Heart of New Jersey (GSHNJ) new website (, will serve as a comprehensive resource for the Council which serves nearly 25,000 girls and 11,000 adult members in the counties of Hudson, Essex, Union, Somerset, Hunterdon, southern Warren and parts of Middlesex. The website has just been redesigned to provide more utility for the Council’s members and the community.  The new format integrates the website more fully into the overall fabric of Girl Scouts Heart of New Jersey’s programs, camps, volunteer opportunities, events, online training offerings and news archives. With the new site (GSHNJ) also launches its online shop featuring a considerable group of Girl Scout merchandise including: uniforms, equipment, handbooks and unique gift items.
“We are very excited about the launch of this web site,” said Susan M. Brooks, CEO, Girl Scouts Heart of New Jersey. “This will provide the convenience of online shopping for those who enjoy shopping from their home or are unable to visit our physical locations given the wide geographic distribution of the Council.”
The new site takes advantage of the latest web design, e-commerce and security technology to offer visitors to the site an easy to use, enjoyable online shopping experience. “Creating the new website and online shop has been an absolute labor of love, says Nancy Zimmerman, Senior Director, Marketing and Communications, Girl Scouts Heart of New Jersey, “For each slice of primary content, the site offers greater depth for complementary and supplementary items of interest for current GSHNJ members and for prospective members and potential ytnmn volunteers. We invite everyone to check out the new site at”
Coleen Hay, Director of Retail Girl Scouts Heart New Jersey commented, “The new site will eventually allow us to implement customer loyalty programs, unique promotions, customer wish lists and much more.”  Orders placed through the online shop will be delivered via the United States Postal Service and multiple payment methods are accepted including Master Card®, Visa®, American Express® and Discover®.

The site also complements the Council’s social media channels (Facebook, Twitter, and Wordpress blog) to keep visitors up to date with the latest happenings in Girl Scouts Heart of New Jersey.  The project to redesign and enhance the website was assisted by L-Form, Interactive Design and led by GSHNJ’s Communications Team with the assistance of an interdisciplinary team.  We invite you to visit our website  Let us know what you think.  Please email comments to

Girl Scouts Heart of New Jersey builds girls of courage, confidence, and character who make the world a better place.

L-form, Interactive Design is a New Jersey web design and development company offering custom solutions that help leverage the power of the internet.
Source:Nancy Zimmerman
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Tags:Girl Scout Merchandise, Girl Scouts, Girl Scout Programs
Industry:Non-profit, Shopping
Location:New Jersey - United States
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