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A Business Is All About MARKETING!
Mr. Simon Clegg of Gogreen2 Marketing Ltd (U.K) Said at this year’s World Future Energy Summit in Abu Dhabi”A business is all about marketing, and social and business media marketing is key for retaining clients and gaining new business”.
By: Gogreen2 Marketing Press Room
For many businesses, social media still remains a big question mark. Many are not sure if social media constitutes a medium that is largely untested. They wonder how a good brand can survive in the unpredictable environment of the online communities.
This is the reason why many companies are still not capitalising on the huge opportunities that social media offers, such as connecting with high-quality business consumers. The advantages of social media far outweigh any disadvantages companies may be worried about.
Social media marketing is considered to be the future of online businesses. There are several social media available today for business people, such as blogs, audio, video and social networking sites.
Companies can leverage the power of social media by becoming a part of the online communities.
Social Media Participation
Becoming a part of the online communities involves participating in discussions. However, companies must first understand what people are talking about and determine how best to contribute. Since social media platforms are used to facilitate conversations between people and not companies; once it is clear as to what people are talking about, companies can identify employees within the organisation to participate in these conversations. People usually prefer talking to company representatives that are experts in their field.
This is obviously very time consuming and time is money, so why not use a professional online marketing company like Gogreen2 Marketing Ltd to do this for you.
Creating Guidelines and Strategy
Companies should have a social media policy with clear guidelines on how the employees should engage in these community discussions. The do’s and the don’ts become important as employees are brand ambassadors, projecting the image of their company.
Since there is a lot to social media and it has numerous platforms, it is important to identify the ones that are relevant and worthwhile for the company. Participating in a few of them by following a planned strategy for participation, will give a clear picture to the employees, as to how much time they will need to spend in social media communication and what the actual aim of participation is.
Increasing Social Media Participation
After the initial getting-used-
Press releases - A Powerful Publicity Tool to Build Business Awareness
One sure-fire way to get your business known is by using press releases. A press release is written material that announces a news type event. Television networks, radio stations, magazines, and newspapers as well as online resources will publish the announcement if your news story peaks interest.
Gogreen2 Marketing Ltd are interested in your news and are always looking for a good story. Your business can promote an event, new product, white papers, KBA’s or even a staff promotion, anything that you deem is news worthy. The best way to do that is to make sure the release is a story and not simply an advertisement for your business, even though Gogreen2 Marketing Ltd will heavily distribute your article through our distribution networks and promote it within the social and business media channels.
• Videos – While blogs are just text, there are other forms of social media, such as videos. They are very easy to create and upload, and it does not have to be a large video, just a quick few seconds video of the office should do. Even a simple video on YouTube under the company name can prove to be extremely useful. The video brings people to the company website and is a wonderful social media tool to getting great results. Online video creates a more personal interaction between a business and its customers. The use of both visual effects and sounds is an effective way of gaining a viewers attention. In today’s fast paced world, it is much more efficient for someone to click on a video link than it is for them to read a page of text. People want fast and easy information, and web video allows them to have that.
A recent study conducted by the Online Publishers Association, found that 69 percent of online users have watched a video online, and 24 percent do so at least once a week. Out of those surveyed it was found that 66 percent have viewed an online video ad.
There are several ways a business can use a video online to its advantage. Video can be used to describe a product or service in detail, without any confusion. Video blogs can be used to welcome viewers to websites, or discuss company information;
Online advertisements have also proven to be an effective way of driving traffic to websites, and capturing a viewer’s attention.
When an ad contains a link to a website, or the name of a company website, it is quite likely that the viewer will visit that site. Studies have found that of the 69 percent of internet users viewing online video ads, 40 percent visited a web site mentioned in the video ad, and 15 percent requested product information.
Businesses may also gain high recognition for their brands by having their ads circulating on the web. A good video can be the best way to spread a message, product, or brand. Placing videos on search engines, and using strong keywords and taglines, can be a successful way of getting video recognition.
For information about Online video production for your business please enquire at email@example.com or call +44(0)8450944822
• Social Networking Sites – Companies should ensure that their marketing messages are highly relevant and appear at moments when community members are considering buying a product or service. LinkedIn and iTtoolbox are more business oriented and professional when compared to MySpace, and they provide companies the opportunity to reach consumers at workplace. Several businesses report good results, in terms of getting high quality business leads by making connections and being findable. This said Facebook and Twitter are being used by more and more businesses each and every day to offer services and products to the end user.
Taking the online relationships offline
Although, social media is a wonderful tool, it still cannot replace face-to-face meetings. Combining online with offline could work wonders for a company. They can arrange events such as trade shows to build stronger relationships with the members of the online community. It could be in any form, such as an informal get-together for a breakfast or even a semi-formal discussion group.
The success of a company lies in learning more about their customers and making the customers understand the company better and this can be achieved by utilising the power of social media. Gogreen2 Marketing Ltd will put a well planed strategy out into the market place for each individual business and target the clients they want using all of these mediums, the nice thing about Gogreen2 Marketing Ltd and social media is that you can follow their progress from day one.
“A business is all about marketing”. Simon Clegg http://www.gogreen2.com
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Gogreen2 Marketing offers value for money and competitive pricing to enable businesses of any size to benefit from the the unique opportunity of an initial introduction into the enviromental market place or to increase an existing campaign.