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Sqwishland is TOYCON 2011's Most Innovative Toy
Barely two months since its official launch in the Philippine toy market, Sqwishland is already headlining and creating a name for itself.
Labeled as Asia's biggest convention for comics, toys, anime, cosplay, movies, and gaming, the 2-day toy convention was flocked by over 20,000 fanatics, with the three Megatrade halls jam packed. Highlighting the event this year was the 10th year anniversary and the partnership with various toy companies, upcoming blockbuster movies, and international conventions.
Sqwishland showcased its online game, Sqwishland.com, at the Sqwishland booth where kids were free to register and play on the spot. Originally made famous as vending toys, Sqwishland capsules in vending machines were on display, along with Sqwishland plush toys and the retail toy line.
Sqwishland held a DIY Sqwishland Design Contest where 20 lucky kids had a chance to design their very own Sqwishlander with the DIY Sqwishland kit. The top 3 winning designers took home boxes of Sqwishland toys and prize money.
Sqwishland toys are a collectible craze with kids in the United States of America and are developed by Sqwishland LLC, a company based in Scottsdale, Arizona. The online game where the Sqwishland toys come to life, Sqwishland.com, is designed and managed by the Sqwishland team in Manila, Philippines. The Sqwishland toys were launched in the Philippines last April, opening its doors for Filipino kids to get a taste of their own country's creativity and hard work.
Each Sqwishland toy is contained in a capsule which comes with a strip of paper, known as a SqwishCode. The SqwishCode serves as the entry pass for players in the online game, Sqwishland.com, where they can use it to unlock fun new bonuses, outfits, homes, virtual Sqwishland pets and so much more. The Sqwishland toys bought at toy stores come to life in the online game.
Players can interact with each other, join the community activities and play minigames. The more Sqwishland XP(points) they earn by playing, the faster they can level up and grow their Sqwishland pets. Joining Sqwishland.com is absolutely free for everyone of all ages.
Sqwishland toys are available at participating Toy Kingdom, Toys R us and Ollie & Co. Stores or any SM Mall Outlets. For every purchase of a Sqwishland 6 pack tube, Filipino kids can be a Premium Member of Sqwishland.com for 3 months for FREE. Players can choose to subscribe to a Premium Membership that will allow them to access more areas and play more minigames. Upgrading to a Premium Membership can be done by two different payment methods: Paypal or Credit Card.
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SqwishLand LLC is a joint venture between Brand Vending of Scottsdale, AZ and FunGuy Studios of Phoenix, AZ. The company distributes over 500 different collectible soft 'n squishy collectibles and other toys based on its hugely popular online game SqwishLand.