Solo Ads - Looking for Inexpensive Ads That Work?

June 28, 2011 - PRLog -- The Internet has opened up a wealth of possibilities to businesses that were simply not available 10 or 15 years ago. But before I start telling my age, please let me explain further.

Open 24 Hours a Day, 7 Days a Week

The Internet never closes down for the end of the business day or the weekend. Your businesses information and contact information is available at any time. This means that potential clients can research and decide if they want to do business with you, without having to contact you. Before, the only time a potential client could inquire about your business was during business hours, unless you wanted to give out your private phone numbers and cell phone numbers. Now, they can send you an email, and you can answer it at your convenience.

More Information Then Ever Before

The Internet does not constrain you to a certain number of words. You literally have unlimited amounts of space to talk about, advertise, and display information about your business. Before, you would have to fit what you felt was the most important information into a 30 second commercial, or a specific size of brochure.

Global Users

Before the Internet, you were required to spend large amounts of money to advertise anywhere but your local area. You had to rely on people driving by or hearing/seeing one of your local ads in order to do business with them. The Internet however, is reachable by every country on the planet, and a website or online ads usually costs exactly the same whether people from your hometown, or people from the other side of the world are viewing it.

Changeable Content

When creating a business brochure or handout, you had to make sure you only put none-dateable information in there, because after all, once they are printed, you cannot change the information. This created potentially large advertising costs, and sometimes many wasted ads due to changing information. Likewise, you were unable to change the text or print on a radio or TV ad until that ad ran its campaign. Online, changing information is as simple as point and click. Your phone number changed? Simple, log onto your website or ad and change it.

Small Cost, Large Results

We all know how expensive traditional advertising campaigns can be. A simple ad in the newspaper now costs about $15 a week, a billboard around $600 a month. However, advertising online is far less expensive. For example: a static, 5 page website will cost you around $109 (if you choose the right designer) and about $3 a month after that. That is a total of $145 dollars a year.  

Posting to search engines where clients can find your business is free, and allows visitors to search for, and find your website. If you choose to advertise your website on other networks, you only pay when someone actually clicks on your ad. That allows you to control the amount of money, and you only pay for the people that actually see your website. Small businesses or businesses with small budgets and get, and maintain a website for about $.39 a day.


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