Consumers Waste Thousands When Buying Computers, Says Trapstone Technologies

June 28, 2011 - PRLog -- Trapstone Technologies, a UK based computer system builder, recently published a new guide on choosing a computer in an attempt to tackle the growing problem of consumer frustration and confusion in the PC industry.

People are confused by the technical terminology that is used to market and sell computer systems, says the company.

"It's all down to how the industry sells computers" said Jim Moore, Managing Director of Trapstone.  "Almost every ad for a computer contains a shopping list of jargon that only techies understand.  Most people just find it bewildering."

According to Trapstone, a significant proportion of the buying public don't really know what they need.  Approximately half of surveyed users don't even know how much memory they have in their current machine.

"How can we expect people to make an informed choice", says Mr Moore, "if we just throw lists of features at them?  It's one of the most common problems that brings customers to us."

This also leads to future frustration for consumers. Virtually everyone expects a computer to last more than three years, yet roughly half will replace their PC within its first four years, says the company.

To help non-technical customers make more informed purchasing decisions, Trapstone has recently published an article on "How To Choose A Computer".

Read the article here: http://www.trapstone.co.uk/which_pc_choosing_a_computer/

The company hopes that this will help people avoid some of the common pitfalls when buying their next computer system.

"People can spend thousands on a high end PC specification that they just don't need" says Jim Moore.  "They would be better off buying what they actually need and spending the difference on quality instead.  We offer free advice to anyone who really wants to understand what they are buying and why."

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Trapstone builds and supplies computer systems, desktop PC's, servers and technology solutions to both business and consumer markets. Based in the UK.