mRELEVANCE Launches Springfield HBA’s New Website

June 27, 2011 - PRLog -- CHICAGO – The mRELEVANCE team recently launched a new website for the Home Builders Association of Greater Springfield. The site – http://www.SpringfieldHBA.com – provides a wealth of information for association members and local consumers alike.

The new site is a highly sophisticated, multi-category blog providing an intuitive and user-friendly experience. The website is fully integrated with every aspect of the web that visitors expect to find online with features such as multiple blogs, RSS syndication, social media, video and more. By using the new Find-a-Pro search tool, site visitors can connect to with hundreds of builders, remodelers and their associates in the Greater Springfield area. Furthermore, the website was built to be easily modified, updated and augmented, and is also future-proofed to easily undergo changes to accommodate tomorrow’s technology.

“mRELEVANCE held my hand through a top-to-bottom overhaul of the HBA site,” Matt Morrow, CEO of the Home Builders Association of Greater Springfield, said. “The new site is more flexible and will allow for changes and updates without another costly overhaul or substantial additional contracting as our needs inevitably change in the future.”

Both mRELEVANCE and Morrow believe this interactive website is the direction that trade associations should head in when they design or re-design their web presences. “Every HBA in the country should be considering this approach to their web presence moving forward,” Morrow said.

The Home Builders Association of Greater Springfield is the voice and advocate for construction professionals leading the way to protect and promote housing, and preserve the American dream of home ownership. The HBA is a professional trade association whose members are committed to ethical business practices, the highest construction standards, the education of our members and the community, and serve as the political voice of the industry.

To see the new site, visit http://www.SpringfieldHBA.com.

About mRELEVANCE: mRELEVANCE, LLC creates relevant marketing and communications that reach audiences with focused and strategic messages. Through technology and creative content, messages are delivered to target markets to encourage customer action and interaction.

With offices in Atlanta and Chicago, mRELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit http://www.mRELEVANCE.com, Like us on Facebook at http://www.Facebook.com/mRELEVANCE, Follow us on Twitter at @mRELEVANCE or call 770-383-3360 or 847-259-7312.