Beg Borrow Steal returns! With an All New Season 7-Extreme Edition

Aaliyah readies to embark on a treacherous journey across the toughest terrain in India!
By: Atul Malikram
June 27, 2011 - PRLog -- Beg Borrow Steal returns! With an All New Season 7-Extreme Edition
Aaliyah readies to embark on a treacherous journey across the toughest terrain in India!
You’ve often complained about the scorching summer heat while travelling to work. But have you wondered what your plight would be if the car or the otherwise ‘modest’ rickshaw suddenly vanished and you were left with no money? Quite simply, you would be in a lurch. You sure as hell wouldn’t want to be stuck in a situation like this, not for a million dollars! And yet, that is precisely what Aaliyah is set to do – put herself through the most arduous journey of her life in the brand new season of Beg Borrow Steal – Extreme Edition.
UTV Bindass, India’s leading youth brand, is all set to enthral the audiences yet again by bringing back the popular and much loved series of Beg Borrow Steal. This season of Beg, Borrow, Steal will witness Aaliyah spanning several cities and small towns as she embarks on a journey from Ahmedabad to Kala Dungar along the Rann of Kutch. The Rann of Kutch is known to be one of the most desolate and tough terrains in the world, surviving it is no easy job, with gusty winds and arid weather that only the locals inhabiting there are accustomed to. For an outsider it’s a test of survival!
Aaliyah will have to conquer this tough terrain in order to win the challenge of covering the 1000 kms in not more then 7 days. During this journey, if she is unable to complete any particular tasks on the way, she will be faced with a penalty that will have to be performed amidst the merciless terrain of Rann of Kutch. One of them being, cycling uphill with two gallons of buttermilk and distributing the same to the thirsty locals! It doesn’t stop at this, to make this journey even tougher, the BBS 7 crew will deny her access to basic survival items such as water, money, map, mobile, compass etc. that were provided for in the previous seasons.
There will be gruelling tasks at every stage of her journey, if she wins a task, she wins a survival item and if she loses a task, she is faced with a penalty that will land up making her loose precious time and thereby losing the entire challenge itself!.
Commenting on the launch of the 7th season, Keith Alphonso, Business head, UTV Bindass, says, “Beg, Borrow, Steal showcases how the human spirit can triumph over all odds and situations. The show depicts how humans can conquer their environment and with each season it gets tougher. With season 7 of the show titled Beg, Borrow, Steal – Extreme Edition, we take you through the toughest terrain in India, The Rann of Kutch and also teach you how to survive it! The fact that in every season we have brought about an innovation to the format of the show has been appreciated by the audiences which in turn has helped us to always come up with a superior concept”.
Commenting on the new season, the ‘brave’ Aaliyah says, “I’ve been an integral part of the previous seasons and rather successful too. However, this season, the stakes are really high! I have 1000 whole kms to travel in not more then 7 days on the Rann of Kutch. It’s going to be a deadly race against time as the tasks and the penalties are only going to get tougher. I am more than looking forward to the journey. After all, the tougher the challenge, the sweeter the triumph!”.
While season 6 saw the valiant Aaliyah grapple with the toughest of situations and tasks along the 700km route from Coimbatore to Kanyakumari, season 7 of the show will prove to be a test of all the extremes for Aaliyah. The challenge for Aaliyah this season will be to Beg, Borrow or Steal, fighting appalling weather conditions and an even more difficult terrain to conquer. However, as the old adage claims when the going gets tough, the tough get going!!  
To know how true the adage is, watch Aaliyah’s arduous trip as it begins on June 18th, Sat 7 p.m. only on UTV Bindass!!
Media Contact:
Atul Malikram

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