General Motors Awards MRM Supplier of the Year

June 27, 2011 - PRLog -- MRM has won General Motors’ (GM) Supplier of the Year award for the second year in a row, for digital marketing and customer relationship management. MRM is one of only two marketing solutions providers to have ever received the award.

MRM – the digital agency of record - and General Motors developed an innovative web platform solution, including a state-of-the-art content management system for all brands in all markets in which GM operates. The platform is currently deployed across more than 30 markets in 33 languages.  

For the past 19 years, GM has honoured suppliers who have contributed significantly to the company’s global product and performance achievements. This year, the company honoured just 82 of its 20,000 suppliers.

“Our work with GM actively engages more than 535 MRM employees in 26 markets, where the average executive team has an average of 11 years experience working on the business,” the agency said. “We are proud to expand our partnership with GM to reach across multiple platforms and services for various divisions.”

GM’s new central reference site creates a unified brand presence and positioning while allowing the content and visual structure to be adapted to cultural specifics and regional market requirements. Furthermore, the MRM platform offers innovative functions and services that support efficient marketing and sales operations. Since the platform first launched in Europe in late 2009, 73 regional and market websites have gone live, including sites in the United States, Asia and Australia.

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About MRM London
MRM London is a top ten interactive and direct communications agency based in Southwark. The agency helps brands like Intel, Vauxhall, MasterCard, Nationwide, Met Life and Acuvue navigate the technology-connected world by truly understanding people and creating and enabling great ideas that engage and provoke measurable action. MRM London is part of MRM Worldwide – the digital and relationship marketing agency network of McCann Worldgroup.

Further information:
Jonathan Kinsella (gth media) / Toby Hall      +44 (0)20 3103 3904/3