Are brands doing it right, or just diving into social media head first?
Marketers in Indonesia face the daunting task of mastering new media platforms to reach and engage millions in the space
Echoing this challenge, Aryeh Sternberg, Technical Advisor, GroupM Interaction, Indonesia says, “No one can argue that social media is booming in Indonesia, and brands need to be part of it. What is missing is the strategy to engage in the right places, in the right ways with the right audiences.”
Successful strategies are those that often enable participation and interaction between the brand and its customers on their social networking sites. Content that encourages two-way conversations to keep customers engaged, and interests piqued, is crucial to establish greater connection with brands’ target audiences. In addition, social media should be adopted into one’s long-term and overall marketing strategy, and not short term campaigns or stopgap solutions.
As the social media revolution only began in recent years, much remains to be learnt about this platform, even for the early adopters. While this is a new field of study, through lessons and experiences, brands can pick up tips and avoid pitfalls from the early adopters.
“There’s no social media expert in place, however learning from industry best practices would significantly increase the effectiveness of your social media marketing efforts, while reducing the major risks involved towards your brand or company.”, affirms Ari Fadyl, Online Marketing Manager, Indonesia, Nokia.
To address these issues, a 1-day workshop and 1-day conference on “Social Media Marketing” in Indonesia, on the 22 – 23 September 2011. Attendees of this event will be able to pick up tips and frameworks on how they should be approaching social media, get a deeper understanding of the market demands and tools available and obtain insights on challenges they are poised with. Also, aside from adoption and integration issues, speakers at this conference will also share methods to measure social media ROI, monitor relevant online chatter, as well as, share crisis management and communication tips on how to respond online. The holistic structure of the conference aims to cover as many aspects and challenges Indonesian marketers face, with case study illustrations and hands-on exercises to better internalise lessons shared.
The first of its kind in Indonesia, this conference will include case studies and insights from and of B2B and B2C brands like Nokia, Intel, Microsoft, Johnson & Johnson Vision Care, and more. The workshop leader facilitating the 1-day workshop will be Nikolaus Ong, Digital Strategist, Asia Pacific, MRM Worldwide (McCann Worldgroup). Other speakers comprise of digital experts like Aryeh Sternberg, Technical Advisor, GroupM Interaction – Indonesia, and Charles Hogan, Director, Burson-Marsteller Indonesia.
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Pacific Conferences (www.conferences.com.sg)