IMPACT to Drive Sales Growth by 10% with Total Revenue of Bt. 2 Billion in 2011

June 26, 2011 - PRLog -- Mr. Paul Kanjanapas, Managing Director, Impact Exhibition Management Co., Ltd. (the operator of IMPACT Arena, Exhibition and Convention Center), remarked “For the fiscal year 2011 (April 2011 - March 2012), IMPACT will give the highest priority to developing facilities and services to accommodate the business growth and diverse customer requirements such as renovation of conference center, the construction of new parking building (near the former 10th Building) which is on process and the official opening of Hotel Novotel Bangkok IMPACT.“

Added Mr. Paul, “Moreover, the diverse range of sales promotional strategies to serve various objectives and budgets will facilitate the decision of organizers to host exhibitions and conferences with additional benefits and services. Therefore, we are confident that the total revenue for 2011 will continue to reach two billion baht, growing from 1.8 billion baht in 2010.”

Ms. Acharawan Suparngkarat Director of Sales, Impact Exhibition Management Co., Ltd. remarked ”To drive the sales growth as per projection, Sales Department comes up with three key sales strategies for this year including: 1) Promotion of Business Opportunities by focusing on new and existing customers demanding more space and collaborating with Thailand Convention and Exhibition Bureau (TCEB) to venture new markets for more opportunities and attracting overseas customers, especially medical, organization and association sectors”

“2) The competitive advantage of co-located Hotel Novotel Bangkok IMPACT will further facilitate the accessibility requirements by government and private sectors in terms of Meeting, Incentive, Convention and Exhibition (MICE) as they can effectively manage their functions and activities 3) The penetration of small concert market by offering them to use exhibition halls instead of IMPACT Arena which is more ideal for concerts with larger scale under the same standard of sound and lighting management.”

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IMPACT Exhibition and Convention Centre, one of Asia’s largest and most modern venues comprising 12 multi-purposed halls, over 34 meeting and function rooms and 2 main ballrooms to choose from for matching all your event requirements.