Zee Aflam commences new season of ‘100% Bollywood’ with popular presenter Wiam Dahmani

June 26, 2011 - PRLog -- •   ‘100% Bollywood’ features Bollywood news, Top 5 movie previews  and celebrity interviews
•   Wiam Dahmani is popular for her ‘Ahlan Wa Sahlan’ song

Jeddah,  June 26, 2011: Zee Aflam, the first pan Arab 24-hour Bollywood film channel customised for the Arabic audience, has commenced the new season of its popular celebrity show, 100% Bollywood.

The 22-minute show is telecast every Friday from 11pm UAE time (10pm, KSA) and will now be anchored by Wiam Dahmani, a popular anchor with impressive credentials working on leading Arabic television channels in addition to being a popular singer known for the song ‘Ahlan Wa Sahlan’ shot in India.

100% Bollywood is a full-fledged window on to contemporary Bollywood with news, Top 5 movie previews, and celebrity interviews. Interesting information on Bollywood’s stars are also featured with critical reviews and vox-pops to be included soon. The show will also present new movies to be telecast in Zee Aflam as well as contests for viewers.

Elie Kanaan, Business Head, Zee Aflam, said: “Following strong response to 100% Bollywood, we are commencing its new season with a new anchor, who brings a fresh dimension to the show. 100% Bollywood has been repackaged in direct response to the demand of our viewers. A market research conducted by Zee Aflam revealed that Saudi and Arab viewers in the region desire to know more about Bollywood. The show will present a consolidated account of the happenings in Bollywood during the week – in Arabic, thus setting a new trend in Arabic television.”

An Emirati-Moroccan, Wiam is fluent in Arabic, English and French, and also speaks Hindi and Urdu. She holds an MBA in Environmental Chemical Engineering, and is pursuing her passion for acting and singing. Wiam has done leading roles in popular television serials in addition to singing and acting in popular music videos.

Zee Aflam has partnered with Grand Cinemas, Phars Films and Al Mansoor Video for 100% Bollywood.
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Note to Editors

About Zee Aflam:
Zee Aflam is the first Pan-Arab free-to-air movie channel dedicated to Bollywood movies, packaged in Arabic. Predominantly catering for the Arabic audience, the channel is available on Nilesat.
Zee Aflam has a unique 24-hour film programming showcasing different genres of Bollywood including romance, comedy, action and drama – from the latest blockbusters to timeless classics.
Apart from Arabic sub-titles, selected movies in Zee Aflam are dubbed in Arabic to perfection further enhancing the appeal of the channel to the region’s audience.
The channel’s bouquet of movies including several fresh titles, with the movies selected and customized in line with the cultural sensitivities of the region and packaged in a two-hour format.
Zee Aflam has a woman band featuring movies by Bollywood’s leading actresses; a dedicated segment on Amitabh Bachchan, the Indian legend and a favourite of Arab audiences; and several other specials.
The channel is part of Zee Network, the largest producer and aggregator of Hindi programming in the world, with more than 100,000 hours of original material in its library. Zee has 500 million viewers in over 185 countries globally. For details and programme listing, log on to www.zeeaflam.com.

For further information, please contact:            

Bashar Kharbat/Yousef Shehadeh   
Asda’a Burson-Marsteller               
Tel.: +966 2 657 51 95         
Email: b.kharbat@asdaa.com/y.shehadeh@asdaa.com
www.asdaa.com

   
Kelly Home / Meral Hassan               
ASDA’A Burson-Marsteller
(+971 4) 334 4550
k.home@asdaa.com, m.hassan@asdaa,com