Xela Fashion Travels to Dubai and China: Prepares for Summer 2012 Collection

XELA Fashion Designer, Nora Sahraoui, prepares for her Summer 2012 Collection with a cross continental trip to Dubai and to China. Sahraoui obtained new and exotic fabrics for the collection and directed the factory for the production of the line.
 
June 25, 2011 - PRLog -- Sahraoui who returned to Marseille after two months in Miami, has been working around the clock to bring together her new collection which she will debut in Miami during fashion week this fall. “On my return to France, I had the opportunity to spend time in Paris and was inspired with the vivid and bright colors. The styles were also very edgy and trendy as well. My new collections is a combination of those and many influences including my time in Miami and from my Moroccan heritage.

Her new collection will be comprised of 30  exciting fashion forward dresses. The dresses will be couture, cocktail, pret e porter, and Arabic. Sahraoui is currently in Dubai to design the Arabic dresses and a selection of the cocktail dresses. She shares “ I am starting the XELA Collection  in Dubai where I have traveled and worked over 10 years. Here I know the fashion industry and people very well, having worked with some of the top suppliers have been good to work and have also become dear friends.” One of her long time suppliers and friends is  AL Humaidi. Today she purchased a beautiful fabric and crystals.  

“The center of  Dubai resembles the capital of India and has strong influences from that region of the world.  Here I am buying the fabric that I will use in the collection including elegant and noble fabrics, lace, organza, velvet, and fine silk.  In Dubai  spontaneity is a big part of my design process and I allow the rich culture or the city that is full of surprises to inspire my design.  The fabrics are incredible with some being ornate with crystal or others hand made with intricate designs. Everything inspires me here and from the instant I touch the fabric I already know what I'll do” commented Sahraoui.

Another objective of the  trip to Dubai was to put together the second photo shoot with  Xela Collection's new fashions.  Sahraoui secured Arnab Ghosh who is well known in Dubai for his high profile fashion shoots and working with a number of international brands. The fashion shoot is set for an exotic location in the dunes of the desert outside of Dubai.

After  today's photo shoot and a few more activites, Sahraoui and her team are off  to China with stops in  Hong Kong, Guangzhou, Shanghai. There they will work with the production team on the prêt à porter, wedding, and cocktail dresses.

About Xela Fashion:
The Xela woman conveys an attitude of boldness and confidence. She is the woman who turns heads as she enters the room. Xela Fashions! are designed with this woman in mind by French Moroccan Designer Nora Sahraoui. Whether for a night out on the town or for a formal gala, Xela Fashion provides the bold styles to make her the star of the night. Xela un jour…..Xela toujours. To learn more, visit www.XelaFashion.com

# # #

About Xela Fashion:
The Xela woman conveys an attitude of boldness and confidence. She is the woman who turns heads as she enters the room. Xela Fashions! are designed with this woman in mind by French Moroccan Designer Nora Sahraoui. Whether for a night out on the town or for a formal gala, Xela Fashion provides the bold styles to make her the star of the night. Xela un jour…..Xela toujours. To learn more, visit www.XelaFashion.com
End
Email:***@xelafashion.com Email Verified
Zip:33141
Tags:Fashion, Designer, Sahraoui, Xela, Womens Wear, Pret E Porter
Industry:Fashion
Location:Miami Beach - Florida - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Page Updated Last on: Jun 25, 2011



Like PRLog?
9K2K1K
Click to Share