Keratin Straightening Controversy Addressed at NJ Hair Salon

Jon Lori hair salon in Fair Haven NJ clarifies controversy over Keratin hair straightening procedure.
Call the Jon Lori salon at 732-741-8336
Call the Jon Lori salon at 732-741-8336
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Keratin Hair Straightening
Hair Salons Nj
Keratin Straightening


Fair Haven - New Jersey - US

June 24, 2011 - PRLog -- Fair Haven, NJ – The Jon Lori hair salon in Fair Haven, NJ has issued a statement with regards to the recent controversy over the safety of the keratin hair straightening procedure.

The keratin treatment helps straighten and smooth hair with results that can last for months.  In addition to eliminating frizz and fly-aways, this procedure is also highly popular because it can be performed on color treated hair.

Recent reports have suggested that the keratin straightening products contain dangerous and hazardous levels of formaldehyde.  The numerous reports have caused confusion and concern over the hair straightening procedure.

Internationally known Scientist/Chemist, Doug Schoon has been researching and writing about salon product safety for over 20 years and has studied the use of Formalin in cosmetics and personal care products.  Schoon is quoted, “There is a Safe Level for exposure to Formaldehyde and this substance is NOT automatically harmful at any concentration….the potential for harm is caused by prolonged and/or repeated overexposure to unsafe levels; usually over an extended period of time. Less frequent exposures are less likely to result in harm or injury. Controlling the amount of exposure, e.g. proper ventilation, lowers exposure, lessens the risks and improves safety.”

The Jon Lori Salon in Fair Haven, NJ offers two 100% formaldehyde free Keratin treatments (no derivatives), which remove 60% of, curl and frizz. They also offer one formaldehyde formula Keratin treatment that is within the OSHA legal limit of 0.02 %. This treatment removes over 80% of frizz and curl.

The following is a statement issued by the Jon Lori salon regarding the keratin straightening controversy:

“At Jon Lori we have a responsibility to maintain a healthy environment with good clean air quality for our clientele and employees.   Jon Lori utilizes the most effective Three Zone Ventilation System & Chemical Source Capture System available designed specifically for salons that remove all contaminants before they come in contact with people.  This system ventilates the breathing zone of the client and stylist, their work station, and the general air in the building. Proper protection and proactive measures like the ones taken by the Jon Lori salon help to diminish the health issues that can come from inhaling the cocktail of toxins associated with salon services.”

For their NJ customers that are concerned about the keratin controversy, Jon Lori proudly offers the Brazilian Keratin Treatment.  

The Brazilian Keratin Treatment is formaldehyde-free and leaves hair soft, shiny and frizz-free while repairing internal damage. This treatment coats the hair with keratin to prevent further damage. The Brazilian keratin treatments actually replenish the condition of the hair without changing or damaging its molecular structure. They penetrate and coat the hair, but do no damage to the cuticle. The result is "naturally" straight, silky hair that can be styled with ease.

For more information on the keratin treatments offered by the Jon Lori salon, please visit

The Jon Lori salon is confident in the safety and efficacy of the keratin treatments offered at their salon combined with the state-of-the-art Chemical Capture system that is used to safety removes toxins from the surrounding air and ventilates the salon.   Jon Lori salon stands by its commitment to maintain a healthy environment with good, clean air quality for their clientele and employees.

For additional information on the keratin products or Chemical Capture system used at the Jon Lori salon, please call 732-741-8336.

Jon Lori Salon
553 River Road
Fair Haven, NJ 07704
Source:TCR Marketing
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Tags:Keratin Hair Straightening, Hair Salons Nj, Keratin Straightening
Industry:Beauty, Consumer, Lifestyle
Location:Fair Haven - New Jersey - United States
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