Verlinde Sets The Stage For Eiva Safex

June 23, 2011 - PRLog -- In the wake of a surge of expansion on the global business stage, VERLINDE FRANCE is following up recent new contract wins in Pakistan, with the announcement that Verlinde’s STAGEMAKER products are set to expand into Norway, courtesy of European safety specialists Eiva Safex.

As the first choice for the entertainment industry, Stagemaker hoists are recognised around the world as the natural solution for safely moving stage and tour equipment, due to their unrivalled lifting capabilities, practicality and ease of use, not to mention their superior health and safety performance.

It is this industry leading commitment to quality and safety that makes Eiva Safex, the premier Norwegian provider of lifting and securing products with an established European reputation of its own, such a natural partner for Verlinde’s Stagemaker range.

Commenting on developments in Norway, business development manager for Verlinde, Simon Rothechild, said: “Establishing a product like Stagemaker in Norway is an important move for Verlinde and signifies that while our global operations continue to develop apace we have not forsaken our European roots. Norway is a modern market and Eiva Safex is a well established company with a real European vogue, so Stagemaker offers the perfect hoists to complement their range and we look forward to developing success in the weeks and months ahead.”

Eiva Safex has a commitment to leaving nothing to chance and only offering the finest products to market, which speaks volumes not only for the company itself but their decision to work with Verlinde, as Managing Director Ole Martin Martinsen explained: “We welcome the opportunity of developing a closer working relationship with Verlinde and supplying their Stagemaker products. The entertainment industry is a growing sector in Europe and Stagemaker allows us to service this expanding market more effectively while further developing our own customer base.”      

The move to further tap into the European market for a product like Stagemaker comes at an opportune moment for Verlinde and Eiva Safex. Despite the global economic malaise that has affected many countries, the entertainment industry has proved remarkably robust and the growing demand for ever more elaborate structures on stage can only lead to an increase in demand for Stagemaker hoists and the expertise of companies like Verlinde and Eiva Safex.

“Working with Eiva Safex in Norway will be a further timely boost for Verlinde and the Stagemaker brand,” said Thomas Descamps, managing director of Verlinde. “Eiva Safex is a company with a strong reputation like our own and we complement one another perfectly. Stagemaker has been the leading lifting equipment for the entertainment industry since 1975 and I am confident that with Eiva Safex, the next 36 years will prove equally uplifting.”

Stagemaker introduced the first dedicated hoist for the entertainment industry, the L104 over 35 years ago and further innovation and development has seen the evolution of hoists that have literally revolutionised the entertainment industry, providing artists and venues with the tools they need to deliver inspired and creative lighting and movement solutions.

Renowned as France’s leading builder and exporter of hoists and lifting equipment, Verlinde has a growing number of distributors across the UK and worldwide ready to talk to you about your requirements. For your nearest distributor or for any further information, please contact Simon Rothechild; e-mail simon.rothechild@verlinde.com or visit www.verlinde.com

ENDS

Photographs

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Ref: VER015 – Stagemaker and Eiva Safex

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