Group Publishing Honored with Campbell Award

June 22, 2011 - PRLog -- VALENCIA, CA – The VBS products of Group Publishing have been honored with a Campbell Award for exceptional customer feedback.  The award is given based on the high satisfaction ratings provided by customers through a poll conducted by the independent research firm Campbell Rinker.

"We commend Group Publishing and its team for earning the highest satisfaction rating of any VBS publisher in the country," reported Dirk Rinker, President of Campbell Rinker.  “What’s impressive here is that Group Publishing has gained this distinction on three occasions – in fact, every time we’ve run this study since 2004 – which testifies to the enduring quality of their VBS curriculum."

The survey was conducted online during March of 2011.  Five hundred and sixty-three U.S. churches rated the VBS products they use, providing a margin of error of ±4.13% at the 95% confidence level.  Survey topics included customer satisfaction, spending data, customer preferences, and organizational dynamics.  Sixty-six percent of survey respondents say they influence purchase decisions for VBS curriculum.  

One interesting finding from the study is that 38% of churches report purchasing their VBS products directly from independent publishers. The next most common source is directly from their denomination or association (36%). Nineteen percent of churches purchase their VBS products from a third-party, such as a retailer. The smallest proportion of churches order their VBS products from a denomination or association to which they do not belong (8%).

A summary report with additional results from the study will be available to those that request it at campbellrinker.com/contact_us.html. Details about the study's comprehensive report, which is available to publishers, can be found at campbellrinker.com/reports/SCC.html.  

Now celebrating its 20th year of providing marketing research to nonprofit organizations and the companies that serve them, Campbell Rinker is a member of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA).  Questions and requests for information from Campbell Rinker may be sent to campbellrinker.com/contact_us.html.

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Campbell Rinker has provided market research to nonprofits and the companies that serve nonprofits since 1991, and is a member of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA).