St. Louis-based Paradowski Creative Hires Gus Hattrich as Agency's President

June 21, 2011 - PRLog -- Gus Hattrich, a well respected and established leader in the marketing and advertising community for more than 15 years, has recently been named president of St. Louis based Paradowski Creative. Hattrich joined the agency on June 1, 2011.

“We are thrilled to have Gus join our team in this significant and vital leadership role,” said Alex Paradowski, founder of Paradowski Creative. “His hiring is the culmination of an extensive nation wide search process to find a proven creative leader that shares our firm’s sensibilities. Gus’s incredible track record of building strong creative organizations, coupled with his tremendous operational experience, made him an ideal choice.”

As president of Paradowski Creative, Hattrich will be responsible for the agency’s overall operations, new business initiatives and the on-going expansion of the firm’s service offerings.

“The opportunity to lead one of St. Louis’ largest independent integrated marketing firms and to build on the Paradowski’s unparalleled reputation for creative excellence, is extremely exciting,” Hattrich said. “As the agency’s president, I will continue to bring to life the vision established by Alex Paradowski more than 34 years ago. Paradowski is truly a one-of-kind creative shop, with a business model that inspires innovative thinking among its staff and provides client service that simply unmatched.”

Hattrich most recently served as president of Moosylvania Marketing, a 78-person firm headquartered in St. Louis, MO. At Moosylvania, he was responsible for all operational aspects of the agency including streamlining internal processes, building the culture of the agency, growing and diversifying business, and successfully establishing new services to meet client demands. During his eight-year tenure, Hattrich was instrumental in the firm’s year-over-year revenue and employee growth.

Prior to joining Moosylvania in 2003, he previously held positions at Zipatoni and Thunderbolt Marketing. Hattrich received his bachelor’s degree in marketing from Webster University. He has also completed management studies at Harvard Business School.

About Paradowski Creative
Paradowski Creative, headquartered in St. Louis, is a hybrid integrated communications firm that offers its clients well-executed creative solutions, backed by strategic thinking and planning. Founded by Alex Paradowski in 1977, the firm has grown to a team of more than 40 designers, writers, strategists, planners, project managers, production managers and interactive/new media professionals who are all committed to delivering superior client service, by approaching each client’s business like their own and developing long-term client relationships. Paradowski does work for clients at Monsanto, Anheuser-Busch, Solae, Deloitte, Elsevier and many others. More information on Paradowski’s unique client approach, as well as an extensive portfolio of client work is available at www.paradowski.com.

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