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Puma Urban Mobility by Hussein Chalayan- Stylert.com
Puma Urban Mobility, is a partnership between Puma and the high fashion designer Hussein Chalayan. Puma’s Urban Mobility collection fuses technology, function and high fashion together into one single collection.
By: gaby schmid
As the Urban Clothing gets very popular as the days goes by, many designers keep their ears close to the street to be updated and make new styles of urban trendy clothes. Also, any urban fashion designers are making a conscious shift from making previous styles to a new bold look of urban fashion.
Puma Urban Mobility is a trend of dress style of people leaving in city and is not something that is very new in the society. Its development comes from the hip-hop culture and the extreme sports arena. It characterizes a new trendy, expressive, fearlessness of the hip-hop generation and is distinguished from others by these characteristics. Puma Urban Mobility clothing design is youthful and aggressive in design.
Hussein Chalayan was appointed in 2008, as the creative director for German sportswear label Puma. Puma have also announced that they have purchased a majority stake in his label. Hussein Chalayan is a Turkish-born British fashion designer and he has impressive achievements include the British Fashion Awards. His ability to take on risk in his design, which many times include the latest technology, has won him accolades around the globe. In the new PUMA Urban Mobility Collection, Chalayan explores that fine boundary between fashion and technology.
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