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ASTRIX appointed as Japan agent for the China Horse Fair (CHF) 2011
ASTRIX has been appointed to bring Japanese exhibitors to the 2011 China Horse Fair (CHF), the most international and comprehensive event for trade professionals and enthusiasts in China’s rapidly growing horse sports and leisure industries.
By: Yumi Umemura
CHF 2011 is supported by China's most influential equine trade organization, the Chinese Equestrian Association (CEA) as well as the Beijing Turf & Equestrian Association. The show is strategically located in Beijing, China’s equine industry hot-spot where CHF 2011 will capitalize on a high concentration of horse sports and leisure activity targeting the top buyers from China’s most important regional market.
Last year the show attracted over 3,000 trade professionals and buyers from China’s leading horse breeders, equestrian/polo/
“According to the China Horse Industry Association, 135 horses were imported from Japan to China in 2010. Japanese thoroughbred and horseracing are considered to rank among the finest in the world and Asian buyers were already present at Hokkaido Autumn Sale in recent years to make purchases”, said Amanda Fulton, Managing Director of Astrix.” Japan Association for International Horse Racing (JAIR) is looking for competent Japan partners in order to gain a foothold in on the rapidly growing horse sports industry in China. By participating in China Horse Fair, Japanese exhibitors will gain critical knowledge on Chinese buyers’ requirements and learn about the latest trends and opportunities. ”
As economic growth continues in China more and more people find they have the expendable income to invest in leisure and sports activities, China’s professional equestrian and horse sports industry has huge potential and a very bright future.
The number of equestrian sports enthusiasts is increasing rapidly with 1,000 new club members registering weekly. With the popularization of equestrian sports in China, the demand for good horses and related high-end products is rising rapidly.
A new joint venture project backed by investors from Dubai, together with the Chinese Government was launched November last year to create a "Tianjin Horse City". The facility will feature world-class race tracks, training tracks, stables and other equine facilities over 3 million sqm of land. It is envisioned that an international flat racing event not dissimilar to the scale of the Dubai World Cup may be staged as early as 2012.
China recently lifted a 60-year ban on horse racing, allowing races to be conducted starting with August Racing in Wuhan, with more than 200 owners committed to participate. Japan on the other hand has extensive expertise and many years of experience in conducting horse racing, breeding and training. This is a very exciting time for Japanese suppliers to enter the Chinese horse market.
Tarsus-Hope Exhibition Company is an international joint venture formed by Hubei Hope Exhibition (China), one of China’s most respected independent event organizers, and Tarsus Group (UK), an international media organization with interests in online media, publishing, exhibitions and conferences. Combing the strengths of these two established and dynamic companies, the organizers aim to bring to the Chinese market high quality trade exhibitions that deliver cost effective forums for international and local buyers and sellers.
ASTRIX is a marketing agency specialized in tourism and luxury lifestyle. Astrix has led Japanese exhibitors to successful participation at numerous exhibitions in China including China Outbound Travel and Market & Tourism Market (COTTM) and Luxury Properties Showcase (LPS). Astrix provides their clients with a one-stop solution for all their market expansion requirements to reach Chinese consumers. Visit www.astrix.asia.
For further information
Please visit www.chinahorsefair.com.cn or contact:
Tel: +81 3 4530 9813
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ASTRIX is a Tokyo based marketing agency with core business activities specialized in tourism and HNWI marketing.