Awarding-Winning Music Consultancy Launches Retail Audio Branding Service in Australia

London Music Consultants, Audio Sushi, have recently launched their sought-after audio branding services in to the Australian retail sector.
Audio Branding for Retail
Audio Branding for Retail
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Background Music
In-store Music Systems
Audio Branding


Melbourne - Victoria - Australia

June 19, 2011 - PRLog -- They offer a range of music strategies to help retailers create distinctive, memorable in-store experiences for their clients.  Audio Sushi’s core focus is in-store atmospherics through intelligently programmed music.

Audio Sushi’s clients include Harrods in the UK, the Apparel Group and Sass & Bide in Australia.  Sass & Bide’s Marketing Manager, Samantha DeKauwe says, “Audio Sushi always provide on-brand and on-brief music for our boutiques. They’ve allowed us to create a consistent musical identity across our 18 stores nationwide and are always helpful in working with us on our evolving briefs! We love the warm, thoughtful service we’ve been provided”.

In these challenging economic times a well thought out music strategy is an immediate and cost effective way to impact on a business’s bottom line. There are numerous comprehensive studies that show the right kind of music pays for itself through increase sales, keeping customers in-store longer and encouraging impulse purchases.  

Audio Sushi is uniquely positioned to advise on audio branding for the retail industry. The company operates a popular consumer music styling service which provides Audio Sushi with valuable data on the music tastes of a variety of demographics. This intelligence is then used to create the most appropriate playlists for their retail clients.

The team at Audio Sushi firmly believe it is a misconception that any music is better than none at all, in fact studies show that kony playing the wrong music can send customers walking out the door in significant numbers (40% of consumers surveyed in some instances).  A one-size-fits-all approach to music programming does not work with today’s savvy consumer.  After gaining an understanding of a business’s brand DNA, Audio Sushi designs a bespoke music programme that engages the customer and sets the retailer apart from its competitors.

Audio Sushi’s Co-Founder, Kerrin Wallace, says “We believe there is great opportunity in Australia to help brands create effective sensory branding strategies using our background music service which encourages customers to spend more and develop an emotional attachment to the brand.”  To learn more visit

Audio Sushi made their name working with some of London’s leading clubs and events including Sketch, Bungalow8 and London Fashion Week.  Most recently Audio Sushi is thrilled to have worked with retail brands such as Harrods and Tiffany’s and Dame Vivienne Westwood at Prince Charles’ Garden Party.

Other music services offered by Audio Sushi include DJs and iPod playlists for events, branded compilations, music for websites and music selection for advertising.

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Audio Sushi is an awarding-winning music consultancy providing music solutions for people and business. Audio Sushi can help discover new music for your iPod, DJ at your event or create a customised sound for your business via background music services
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Tags:Retail, Background Music, In-store Music Systems, Audio Branding, Melbourne, Sydney
Location:Melbourne - Victoria - Australia
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