Resonate Networks Selected as a Red Herring Top 100 North America Tech Startup

June 16, 2011 - PRLog -- Reston, VA (June 16, 2011) – Resonate Networks, the online media company that connects advertisers with audiences based on their values, today announced that it has been named a winner of the 2011 Red Herring Top 100 North America Award.  Resonate has been recognized alongside other private companies as a leader in innovative technology, specifically for its unique ability to deliver audiences based on their values, beliefs and attitudes, as opposed to just demographics.

Founded in 2008, Resonate Networks has been able to fill a void in the online media market, providing the ability to engage people online based on the enduring values that shape their choices from the store aisle to the voting booth.  Since then, Resonate has worked with brands, advocacy groups and campaigns of all sizes, helping them identify profiles with a high degree of likelihood to perform, and pairing them with media to match an offering to these high-potential interest-based audiences.

“Resonate enables advertisers to reach their audiences based on the values that define their consumers as human beings, thus influencing their purchasing decisions and better informing our client’s online media plans,” said Andy Hunn, COO of Resonate Networks. “Our team has worked tirelessly to improve and refine our methodology, and this award is recognition of the hard work they have put in.  We plan to continue to innovate and improve the insight we provide to our current and future clients.”

Red Herring’s Top 100 North America list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Resonate Networks embodies the vision, drive and innovation that define a successful entrepreneurial venture. Resonate Networks should be proud of its accomplishment, as the competition was very strong.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

About Resonate Networks
Resonate is the first online ad company to connect advertisers with audiences by understanding why people engage with a brand, campaign, or issue. Its unique approach asks people about the values that drive their decisions allowing Resonate to deliver the right audience in the most optimal locations online. The result: ad campaigns that deepen convictions and change minds in a way that traditional online advertising can’t. Visit www.resonatenetworks.com to learn more.