MAX Atria @ Singapore EXPO Wins BCA Green Mark Platinum Award

June 16, 2011 - PRLog -- MAX ATRIA @ SINGAPORE EXPO WINS BCA GREEN MARK PLATINUM AWARD
The first MICE venue in Singapore to attain highest Green Mark accolade

Singapore, 20 May 2011 – Singapore EXPO’s new convention wing, MAX Atria, has become the first Meetings, Incentives, Convention, Exhibition (MICE) venue in Singapore to receive the prestigious Building and Construction Authority Green Mark Platinum Award. This reaffirms Singex’s commitment and continuous drive towards operational and service excellence for organisers and visitors.

Endorsed by the World Green Building Council, the Platinum standard is the highest rating awarded under the Green Mark scheme to recognise outstanding achievements in environmentally sustainable building practices and innovative green features.

MAX Atria is designed to provide organisers and delegates with a new experience in convention venues, where discussions and negotiations can be held in a refreshing space. These elements are brought out through the introduction of lush green belts and natural light, addressing both sustainability and comfort of visitors to the convention centre.

A key design element in the concept of bringing "nature inside" and "meetings outside" is the central air well in MAX Atria. Both a functional and attractive architectural element, it allows natural light and greenery to be integrated into the meeting rooms adjacent to the air well. Pre-function foyers in MAX Atria also rely on natural light, where sensors are installed to turn lights off when the light level is sufficient in the building. Energy-saving LED light fixtures are utilised in all meeting rooms, pre-function foyers, and external landscape areas for general illumination, while light switches in restroom facilities and staircases are triggered by motion sensors for increased energy efficiency. Energy efficient lifts, escalators, and air conditioning systems will also be installed in the convention centre. As a result, MAX Atria will achieve 30 per cent more energy savings than a traditional building of a similar size. This roughly translates into enough electricity to power 2,400 four-room HDB1 apartments in Singapore annually.

In addition to energy-saving measures, MAX Atria has extensively used recycled material in its construction, such as Green Label certified products and products with at least 30% recycled material. This includes carpets for all meeting rooms and pre-function areas, toilet partitions, acoustic doors, dry wall partitions, water proofing materials as well as the use of eco-concrete for all non-structural elements, to make MAX Atria a truly green building. 1 HDB apartments refer to public housing developed by Singapore's Housing Development Board and the average size for a four-room apartment is 1,000sqm.

"MAX Atria is designed with environmental best practices incorporated from concept to construction. At Singex, it is our mission to shape business events for the global marketplace through innovative development and sustainable management of our venues", said Mr Aloysius Arlando, Chief Executive Officer of Singex Group, the venue manager of both MAX Atria and Singapore EXPO, "Eco-sustainability has become a key factor in today's business world, and we recognize the importance of the global effort to address environmental issues such as climate change. As a responsible corporate citizen and leader in the MICE industry, Singex strives to deliver quality solutions for our stakeholders and work closely with our vendors and business partners in a sustainable approach."

Commissioned by the Singapore Tourism Board, MAX Atria offers a refreshing concept in conventions. It adds 8,000 square metres of conference space and a total of 32 meeting rooms to Singapore EXPO. The building is expected to be fully operational by the first quarter of 2012.

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Notes to Editor Please use "Singex" and "EXPO" if an acronym for Singex Group/Singex Venues Pte Ltd and Singapore EXPO Convention and Exhibition Centre respectively is required.

For media enquiries, please contact: Ms Natalie LEUNG Manager (Marketing Communications) DID: (65) 6403 2125 Mobile: (65) 9001 3427 Email: natalie.leung ( @ ) singex dot com dot sg

About Singex:
A MICE veteran with 30 years of industry expertise, Singex is backed by top-notch infrastructural capabilities, an extensive global network and a strong commitment to operational and service excellence, to power your business events and growth. Its customised and integrated suite of event and venue solutions include market intelligence, conference and exhibition project management, venue and ancillary services, as well as market representation.

Singex's global presence, extensive network of key business and government contacts, as well as affiliations with leading international trade associations and organisations, will arm its partners with the necessary connections to acquire, build, market and scale events around the world. Current collaborations include the management of Binhai International Convention & Exhibition Centre (BICEC) in Tianjin, China, and the formation of a MICE management company, Qatar MICE Development Institute (QMDI), in Doha, Qatar.

Transforming ideas and concepts into extraordinary business experiences, Singex is key to Singapore's success as one of the most vibrant MICE destinations in the world. Visit www.singex.com.sg for more information.

About Singapore EXPO Convention and Exhibition Centre:
A top-ranked venue in Asia and Singapore's largest purpose-built MICE facility, Singapore EXPO Convention and Exhibition Centre, managed by Singex Venues Pte Ltd, is a one-stop event hub for every reason and season. Covering over 123,000sqm of indoor and outdoor space, comprising convention-exhibition halls, conference halls, meeting rooms, mobile V-Rooms, and The MAX Pavilion, EXPO welcomes over six million visitors and 600 events every year, ranging from exhibitions, conventions, corporate meetings, award ceremonies, gala banquets, to consumer shows. By early 2012, EXPO will feature a brand new convention wing, MAX Atria, with additional meeting facilities and lush green spaces.

Equipped with world-class amenities, 2,500 parking lots and Flavours East, a collection of fifteen food and beverage outlets, EXPO is conveniently located five minutes from Changi International Airport and fifteen minutes from the city centre.
Visit www.singaporeexpo.com.sg for more information.

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Singapore Expo, the largest MICE centre in S'pore & a top venue in Asia, boasts 10 exhibition & 10 conference halls, multiple Meeting Rooms & 6 mobile conference rooms, making it versatile for even breakout sessions, VIP lounges & auxiliary activities.