Little Terra Helps Children Take Cover In The Sun With UV Resistant Clothing

June 15, 2011 - PRLog -- The children’s retailer has carefully researched the market and chosen to stock the Radicool 100+ UPF  Skins range, from Australia.
It now offers a range of tops, shorts, hats and all-in-one suits that combine an exciting, colourful style with optimum protection from UV rays.
Little Terra’s managing director, and mother of two, Carolyn Budding has overseen the introduction of the range. She said: “When it comes to sun protection the Australians are really switched-on.
“We’ve looked carefully at the ranges on the market and really liked the fact their clothing offers a high UPF rating of 100+, which offers an exceptional level of protection and protects against both UVA and UVB rays.
“Whilst many parents apply suncream regularly to their children, they might think that their clothes offer similar protection.
“However, lightweight clothing generally offers a relatively low UPF.
“Aside from the best protection available, we’ve found the Radicool fabric is extremely dense and robust and with proper care easily copes with chlorinated water. The clothes are really comfortable to wear and the fabric breathes and dries quickly.
“The quality means they will be able to be used over and over again as ‘pass me downs’ to other children, with the UV protection remaining intact.
“The children and parents who have carried out some trials at home and on holidays for us have been really pleased with the range. Children find them easy to pull on and off and enjoy running around in comfort with no restrictions.
“Parents enjoy the reassurance of the UV protection and other features such as the extremely lightweight fabric which needs no ironing, making it ideal for holiday packing or packing for a day out.”  
Find out more at www.littleterra.co.uk
ENDS
Little Terra is a children’s retailer with a strong online presence – which specialises in high-quality clothing and products that support the lifestyle of active young people and their parents.
Every item stocked is carefully chosen by the company’s managing director, Carolyn Budding, who brings her own experience as both a specialist buyer and a mother of two to ensure products are more than capable of meeting the demands of modern families.
As well as stocking Radicool 100+ Skins, Little Terra is also a stockist for a number of brands, including Jack Wolfskin, Sprayway and Vaude
Little Terra’s headquarters are located in Derbyshire, in the Amber Valley. Little Terra is a sister company  to Terra Nova Equipment  which is also led by Carolyn and her husband Andy Utting and designs the world-renowned Terra Nova Tents and rucksacks, the trusted brand Wild Country Tents – and the high performance Extremities range of gloves, hats and other accessories.

Press release issued by Jane Shepherd, Shepherd PR T: 01538 308685/308099
M: 07985 129315 E: jane@shepherd-pr.com