Chi Kitchen & Bar mulls franchising for rapid expansion

Chi Kitchen & Bar, Pan-Asian casual dining restaurant and bar looking for rapid expansion through franchising.
By: Inventure Brand Management Pvt. Ltd.
June 15, 2011 - PRLog -- Chi Kitchen & Bar, Pan-Asian casual dining restaurant and bar is based on the belief that “a man is nothing but the sum of the food he puts in his body and the thoughts that flow in his mind”. It boasts of the finest dishes from Vietnam, Malaysia, Thailand, Japan and China and has a huge variety of dim sums and teas. At this award-winning restaurant, “we weave ordinary South East Asian way of life into dining experiences”.

South East Asian cuisine is one of the most popular and widely accepted cuisines in the world (especially India). Chi has a contemporary design of an international dining experience. The display kitchen, bright orange colours promote a positive aura / ‘Chi’ and thus imparting and transferring positive energies.

Chi management comprises of individuals with immense experience in the hospitality segment and proven track records of successful restaurants viz. Mr. Sohrab Sitaram, who has more than sixteen years of experience in the restaurant and hospitality industry with a career spanning from working for Taj Group of Hotels to creating brands like Tabularasa, Shalom, Laid Back Waters, Italic and No Escape and Mr. Rohan Gupta, Owner of Tabularasa, Kitchen and Ploof.

Mr. Sohrab Sitaram says, “Chi Kitchen & Bar has invested resources in standardizing all aspects of business and is now gearing up to set its footprint in other cities of India by adopting the well-accepted business concept of franchising, which would help achieve the objective of taking the tally of outlets to double-digits and offering standardized service, quality, hygiene, identical experience, irrespective of the location”.

Chi Kitchen & Bar has allied with Inventure, a franchise consulting firm based in New Delhi for developing, marketing and further putting the franchise expansion plans of the brand into operation.

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About Inventure (

Inventure is a management consulting firm with over fifteen years of experience in business consulting and specializing in franchise consulting. Inventure offers business consulting and franchise consulting services with a focused objective to provide quality and result oriented services which inter-alia include services for setting up new business or enhancing existing business through Joint Venture, Franchising, Licensing, Representations, Technology Transfer and Mergers & Acquisitions. A highly experienced team focused on objective of providing quality and result oriented services.
Source:Inventure Brand Management Pvt. Ltd.
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