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Perfect Foods Team Hits The East Coast With Retro Promotional Tour
The 13 children of nutrition pioneer Dr. William Keith recreate their father’s classic tour across America
Dr. Keith would tour the country speaking on the benefits of healthy living while making sales calls to customers who were buying his products. He did this with his entire family in tow (at the time 8 children) in a bus, going from city to city. Eventually Keith’s whole food products inspired the creation of the Perfect Foods Bar in 2005. This month, Dr. Keith’s children (now at 13) who run his business, are recreating that same tour their father took them on 18 years ago.
“We watched our father visit each of his customers in person, shaking their hands and doing business the right way. We are doing this today with our customers. Retailers want to work with partners who support them and we are very proactive in doing that,” said company President Bill Keith, the oldest son of Dr. Keith and his wife Barbara. Bill is leading a team of 3 Perfect Food representatives who are visiting retailers such as Whole Foods and The Fresh Market, Earth Fare, running product demos and answering questions of the customers.
The tour appears to be a hit with the retailers. According to Kelli Mason Sports Nutrition Buyer Whole Foods Market Richmond, VA, "They have a great product and incredible story. The service the team provides us with is…Perfect,"
Day 1 ATL Whole Foods South Region Expo
Day 2 ATL Visit local independent natural food chains and hire local rep.
Day 3 Knoxville Visit Food City and Fresh Markets and hire local rep.
Day 4 Asheville, NC Visit local WFM, hire demonstrator and dip in the falls (see pic)
Day 5 Charlotte, NC hire local rep. and visit Earth Fare Stores
Day 6 Raleigh, NC hire local rep, visit stores and play basketball at NCSU till 3 am.
Day 7 (Today) Richmond, VA visit local WFM, and Fresh Market's and catch up on my Corp. Emails.
Day 8 Washington DC Visit WFM, hire rep.
Day 9 Washington DC Visit WFM, and other natural retail.
Day 10 Washington DC Visit Yes Organics.
Day 11 Go Site seeing in the Nation's capital.
Day 12 Philadelphia visit WFM, Hire Rep.
Day 13 Philadelphia visit WFM's, and fly back to SD.
Founded in 2005, Perfect Foods Corporation creates whole food supplements and nutrition bars known as the Perfect Foods Bar. The bar is made up of over 30 whole foods and is carried at over 1100 retailers nationally.