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The New “It Bag” for Makeup -- Hold Me Captures Attention of Makeup Artists and Beauty Writers
“If you could only have one makeup bag, then it should be the Hold Me Bag,” states Faith Lawless, expert makeup artist for About.Com.
The new Hold Me Bag is a unique all-in-one makeup organizer, designed for busy women everywhere to keep makeup, tools, and brushes, pristine and easily accessible for daily use, as well as for traveling. The patented design incorporates the best features of an organizer, makeup bag and brush roll. Recommended by professional make-up artists, the bag is intended for women who take pride in their beauty products.
Creator Cheryl Cooper developed the Hold Me Bag because she recognizes the importance of simplifying daily life with something as basic as the makeup routine. Discovering that the bag she envisioned did not yet exist, Cooper designed a bag that would save space and time.
“It was a several-year process, in which I combined details I personally wanted, with my knowledge of flat pattern design and construction. I was able to take the bag from my ideal concept to a working prototype, gain a patent and then begin marketing the Hold Me Bag both domestically and overseas,” said Cooper. She added that the original inspiration came from when she lived in a small beachfront cottage, sharing a single bathroom with her husband and sons – and never having enough counter space to adequately see, or use, her complete collection of makeup products.
A compact size when closed, 10-inches high, by 7-inches wide, by 2-inches deep, it extends to 22-inches wide when fully opened. The generous center “heart” of the bag is fully zippered, and includes a removable bottom liner and efficiently holds a multitude of tubes, compacts, palettes, pots and pencils. The flap- covered brush section has 15 separate sleeves of varying sizes that store single or multiple brushes or implements, with a 30-plus brush capacity. Brushes, always difficult to protect, are kept smartly separated, straight up and fully protected. The Hold Me Bag, manufactured in the United States, retails for $55 to $95 and can be purchased at select fine makeup and beauty supply retailers and online at http://www.holdmecompany.com.
When opened, the Hold Me Bag gives a complete view and access to makeup, brushes, and tools – no sorting through compartments, separate brush bags, sleeves or pages. This quick view is a real time-saver, especially for last-minute makeup applications. Inspired by a vintage schoolgirl’s book bag, the bag closes with a wrap-around self-tie that accommodates varying degrees of content. The exterior of the long-lasting bag is made of “Knew Suede,” a simulated suede material that is easy to clean, sophisticated and soft to the touch. Currently, there are several interior fabric selections to choose from.
“The Hold Me Bag has literally changed the way I see makeup bags. This is one of the most unique and smartest organizational products I've seen (and I look at bags all the time trying to find something that will efficiently hold all my stuff, and look cute and sophisticated while doing it!) and used,” states Top 50 Beauty Blogger and Makeup Artist JennySue, (http://www.jennysuemakeup.com/
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About Hold Me Company
The Hold Me Company, based in Monterey Calif., developed, produces and is now marketing a chic, eco- friendly bag for the woman-on-the-
Page Updated Last on: Aug 01, 2011