John Kilcullen & The 20th Anniversary of …For Dummies Books on “Your Book Is Your Hook!” Show

June 13, 2011 - PRLog -- John Kilcullen, best known as the creator and publisher of the … For Dummies brand of how to books, the Executive Chairman of Fast Pencil and the CEO of Brand Revolution LLC, will appear as a guest on the Your Book Is Your Hook! Show on WomensRadio.com. Mr. Kilcullen will discuss his journey from the conception of the …For Dummies books, brand and structure to the criteria for the writers of the books along with why he thinks the books have been so popular. He’ll also share advice for writers and publishers about branding their books and careers and his perspective of the future of the publishing industry.

Mr. Kilcullen will also pull back the curtain and take listeners behind the scenes of the publishing process for one of the books, "Golf For Dummies." He’ll talk about each phase of the writing and publishing process and how he and the writers use these books as their hook. He’ll also share advice about what independent publishers and writers who want to self-publish need to do to succeed in today’s rapidly changing publishing marketplace.

NEW YORK, NY (June 14th – June 20th, 2011): John Kilcullen, best known as the creator and publisher of the …For Dummies brand of how to books, the Executive Chairman of Fast Pencil, the CEO of Brand Revolution LLC and a member of the board of directors for the Copyright Clearance Center, will talk with radio personality and host Jennifer S. Wilkov about why and when he decided to create the …For Dummies books twenty years ago and how he devised the distinct branding and format for them. He’ll also discuss how he and his team selected the writers for the books.

He’ll also talk about why books like the …For Dummies books have been so popular with readers and the 20th anniversary of this brand that has sold more than 200 million copies in over 30 languages. He’ll also share advice for writers and publishers about creating a recognizable brand of their own and his perspective of the future of the publishing industry.

In his second interview on the show, John Kilcullen will take listeners behind the scenes of the writing and publishing process for one of these popular books, "Golf For Dummies." He’ll discuss why he created and introduced this book in the series, how he chose the writer for it, how he published it and how he and the writer use this book as their hook. He’ll also reveal how this book got tied into a well-known movie about golf as a resource for the cast. Mr. Kilcullen will also share advice for writers to properly prepare themselves to write a successful how-to book like a …For Dummies book and talk about what writers who want to self-publish and independent publishers need to do to succeed in today’s rapidly changing publishing marketplace.

Host Jennifer S. Wilkov will discuss why book covers are a key component of the writer’s and publisher’s brand identity during her Education Corner segment during the show.

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The “Your Book Is Your Hook!” Radio Show airs weekly on Tuesdays at 9:00am on the WomensRadio Network at WomensRadio.com and is syndicated on Google News and Live365.com. The “Your Book Is Your Hook!” show was created to provide the opportunity to go behind the books and discover the process from thought to sales of how other authors have succeeded in getting published and how they use their book as their hook with someone who is successful in this field and experiencing the same journey herself.  Listeners also find out about industry professionals and resources to help them as a writer and author with their book projects so they can write, market, publish and make money with their books.

Ms. Wilkov is a best-selling, award-winning author, an award-winning freelance writer, a speaker and trainer, the creator of the trademarked “From Thought to Sales In 90 Days” book process and a book business consultant for other authors and writers. Her experience and knowledge of the book business and the people in it as well as her understanding of the author’s experience from conceiving the idea to getting published are vital parts of the experience of the show.  The show has left guests wanting to come back for more.

Some of Ms. Wilkov’s most prominent guests include Dominique Raccah (Publisher of Sourcebooks & Co-Chair of the Book Industry Study Group), Larry Goldbetter (President of the National Writers Union), Julia Cameron (International Bestselling Author), Debbie Macomber (#1 New York Times & USA TODAY Bestselling Author), Marci Shimoff (#1 USA TODAY, Amazon, Barnes and Noble.com and Publishers Weekly Bestseller & a NY Times Bestselling Author), Victoria Moran (Oprah-featured Author of ten books including an international bestseller), Suzy Welch (3-time NY Times Bestselling Author & Keynote Speaker at the WBENC 2010 Annual Conference), Brunonia Barry (NY Times Bestselling Multiple Award-Winning Fiction Novelist), Carla Neggers (NY Times Bestselling Romance Suspense Author), Gayle Forman (NY Times Bestselling YA Author), Angie Fox (NY Times Bestselling Vampire & Werewolf Women’s Fiction Author), Phil Sexton (Publisher & Community Leader of Writer’s Digest), Deborah Brody (Executive Editor of Harlequin’s Nonfiction Program), Katharine Sands (Literary Agent with Sarah Jane Freymann Agency & Author), Peter Rubie (CEO & Literary Agent of Fine Print Literary Management & Author), Jennifer DeChiara (Literary Agent & President of Jennifer DeChiara Literary Agency), Michael Larsen & Elizabeth Pomada (Literary Agents at Larsen-Pomada Literary Agency and hosts of the San Francisco Writers Conference), Janet Kobobel Grant (Literary Agent & Founder of Books & Such Literary Agency), Jessica Faust (Literary Agent & Founder of BookEnds Literary Agency), Sarah Burnes (Literary Agent at The Gernert Company), Mike Sacks (Member of the Vanity Fair Magazine Editorial Team & Author), Joel Comm (4-time NY Times Bestselling Author and new media innovator), Mari Smith (former President of the International Social Media Association, author and dubbed “The Pied Piper of Online Media” by FastCompany.com), Ken Corday (Author and Executive Producer of NBC’s Daytime Drama “Days of Our Lives”), Kathy Kinney (Co-Author, Actress well-known as Mimi Bobeck from the “The Drew Carey Show”), Carley Roney (co-founder of The Knot Inc. and the author of 16 books associated with her websites TheKnot.com, TheNest.com and TheBump.com), Marianne Schnall (Author & co-founder of Feminist.com) Peter Shankman (Author & Founder of Help A Reporter Out), Barbara Henricks (President of Cave Henricks Communications), Jan McInnis (comedienne, author, professional speaker & humor writer who has written for the Tonight Show monologues) and other industry professionals including Hollywood producers, publicists, ghostwriters, social media experts, authors in various genres and many more. Photos and more information http://www.yourbookisyourhook.com.

Women’s Online Media and Education Network (W.O.M.E.N.) began with a very large mission: to give women (and other lesser hear voices) the opportunity to have a much larger voice over a great geographic area.  Today, W.O.M.E.N. publishes http://WomensRadio.com, a rich streaming content site; http://WomensCalendar.org, the largest listing of women’s events internationally and nationally; the WR Channel; http://WRMusicReview.com, and http://AudioAcrobat.com, a sensational tool anyone can use to produce and/or publish streaming audio, video and podcasts anywhere on the web.

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Your Book Is Your Hook! is a full service consulting practice that serves authors, writers & wannabes as well as the entire book publishing industry with its endeavors. Best known for its popular weekly radio show, robust resource blog, trainings & advice.

Through the popular radio show named after her practice, "Your Book Is Your Hook!", which can be heard every Tuesday morning at 9:00am on WomensRadio.com and the accompanying show blog at YourBookIsYourHook.com/blog, Jennifer S. Wilkov brings her experience and knowledge of the book business and the people in it as well as her understanding of the author’s experience from conceiving the idea to getting it published to loyal listeners each week.

Ms. Wilkov is a best-selling, award-winning author, an award-winning freelance writer, a speaker and trainer who focuses on supporting writers with the essentials to become a bestseller: a great project, a strong platform and a well-polished pitch, presentation and hook for their book.