LOHAS Asia launches the R U LOHAS Campaign

June 13, 2011 - PRLog -- LOHAS Asia has launched a public awareness campaign “R U LOHAS” to inform the public on how being LOHAS can increase personal health and reduce their environmental impact on the world. Leading on from being LOHAS, the LOHASia facebook group allows members of the public to share their advice, ideas and opinions on living lifestyles of health and sustainability.


To launch the facebook page, LOHAS Asia has released a public awareness video video “R U LOHAS” to inform and educate the public on how to join the LOHAS movement. The video can be seen on the homepage www.lohas-asia.org and on YouTube.
http://www.youtube.com/watch?v=AN3-Kp7T0LU



Adam Horler, President of LOHAS Asia, says:
"We were looking for a way to get across the concept of LOHAS to everyday folk that highlighted how powerful individuals are in the fight for a more sustainable world; the Internet and video delivery is the fastest way to do this.”

R U LOHAS emphasizes the need for all citizens to cooperate with the efforts exerted to live a healthy lifestyle and control pollution, taking into consideration that this is the primary criterion that will contribute to the success of the sustainability endeavours and lessen the adverse consequences on the environment and nature.

Adam Horler adds, “It is time for every individual consumer to understand that WE are the most powerful people in the fight against environmental exploitation, not governments, banks or big corporations. It is through our everyday purchasing habits that we can change the world for the better."

The video was created by Mike Ng, LOHAS Asia’s very own in-house cultural creative, in collaboration with Villains animation house in Singapore.


Join LOHASia on Facebook.
Members of the public are encouraged to join The LOHASia facebook group and become a part of the rapidly growing LOHAS movement, particularly in Asia Pacific.

Playing on the concept of a Utopia, LOHASia is a platform for the public to join the sustainability conversation, promote healthy and sustainable lifestyle options, glean inspiration from other members, name and shame companies not operating to sustainability principles and share advice on lifestyle options on their doorstep.

https://www.facebook.com/LOHASians


The LOHASians

A snapshot of the LOHAS consumer reveals a passionate, environmentally and socially responsible consumer segment and shows them to be early adopters who can be used as predictors of upcoming trends. They tend to be influential over friends and family, are more brand loyal than other consumers especially to companies whose values match their own, and most importantly, are willing to put their money behind their beliefs and values.

Just what are LOHAS consumers buying and where are they buying them? Among other goods and services LOHAS consumers are buying organic label products and products related to health, wellness and sustainable lifestyles. The price and availability of green options has grown tremendously with green products now widely available online, but in Asia the results show that demand continues to outstrip supply on the high street market.

LOHAS Companies

As the LOHAS movement moves from niche to mainstream, the opportunities for LOHAS products are everywhere. The HUB by LOHAS was formed in 2010 to help companies network with each other and to date 386 members enjoy the benefits of being connected to valuable leads, contacts and opportunities through a trusted network of likeminded companies worldwide. Members of The HUB by LOHAS are permitted to use the Asia Pacific LOHAS logo on product and promotional materials. Visit http://thehub.lohas.com to become a member today.

For more information about LOHAS Asia please contact Liz Smailes, PR & Communications Director at liz@lohas-asia.org or visit www.lohas-asia.org

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Lifestyles of Health and Sustainability (LOHAS) describes a multi-billion dollar marketplace for goods and services focused on health, the environment, healthy and sustainable living. Asia-Pacific LOHAS is an information hub for all things LOHAS in Asia.