UK Fancy Dress Retailers Gearing Up for a Record Breaking Halloween

June 9, 2011 - PRLog -- The Halloween period has become more than just a permanent feature on the annual calendar of festivities throughout the year.  The growth of Halloween has taken the UK by storm and many retailers have been able to benefit from its impact and none more so than the Fancy Dress Industry.  The British public have long observed the huge hype surrounding Halloween across the Atlantic stateside, and the Brits have always been perhaps a bit perplexed as to why Halloween is so popular with our American friends.  However every economy needs its peaks through the year to stimulate GDP and it didn’t take much convincing for UK retail giants to jump on the bandwagon and create an event for the British public, when none really existed.   That fact aside, the reserved British public are starting to wholeheartedly embrace the Halloween festivities, and online fancy dress retailers, like Fancy Dress Shack are gearing up in 2011 to help the UK celebrate Halloween like never before.

Without a suitably scary fancy dress costume, the Halloween occasion certainly becomes a moot point.  The appeal of Halloween is quite universal across the age spectrum.   What child doesn’t love the opportunity to dress up in a fancy dress costume and when you combine that with the prospect of trick or treating and some spooky, gory Halloween characters, like zombies, werewolves and vampires, fancy dress takes on a magical appeal for children.  With Hollywood pumping out more than its fair share of movie thrillers to scare the pants off cinema goers, the range of sinister Halloween costumes , gives both adults and children the chance to dress up as their favourite scary character.  The diversity of uk Halloween costumes available to buy online now is staggering and the innovation and creativity of fancy dress suppliers is quite simply nothing short of genius, with the range costumes and accessories seemingly infinite.

The Marketing Director of Fancy Dress Shack said “Our planning cycle for Halloween literally starts immediately after Halloween ends.  Whilst we are seeing growth in fancy dress across other events on the calendar like World Book Day and St Patricks Day for example, there is none more important or critical to fancy dress retailers than Halloween.  Each year we take the learning’s and feedback from our customers to continue investing in our product range, our website and customer service to continue offering a fantastic experience for our customers.  At the end of the day, it’s about our customers having a smooth and safe transaction on our site, followed by receiving their perfect fancy dress costume on time and at the right price.”  This year Fancy Dress Shack will be ready to receive tens of thousands of orders during October and has worked with their ecommerce provider to further streamline their website and enhance the customer’s experience.  Online retailers like Fancy Dress Shack certainly seem to be set to tear up the record books when it comes to Halloween 2011.  A final comment from Fancy Dress Shack’s marketing director.  “If you’re browsing three to four weeks ahead of Halloween to get some ideas for your Halloween costume, we are recommending to our customers to buy as early as possible to avoid disappointment.  This gives you the chance to try the costume on, check for sizing and of course secure that hot ticket costume.”  It is anticipated many online fancy dress retailers are hedging their bets this year by placing large pre-orders for Halloween costumes to ensure adequate stock levels are in place, but as always, the early bird catches the worm and avoiding last minute panic buying of your Halloween fancy dress will certainly go a long way to reducing stress levels for shoppers, online retailers and the postal service.  Happy Halloween!

Visit http://www.fancydressshack.co.uk for a huge selection of all your favourite costumes and characters.  With a price promise guarantee meaning access to the best prices on the internet, superfast delivery and terrific customer service, it’s the first choice for fancy dress costumes to buy online.