Albion triumph at Marketing Society Awards for giffgaff and Absolute Radio work

June 7, 2011 - PRLog -- Albion London, the creative agency with digital at its heart, has triumphed at this year’s Marketing Society Awards for Excellence – taking home the Best New Brand Award for its work creating and launching giffgaff – O2’s ‘people-powered’ network - along with top honours in the Mobile Marketing category for its work with Absolute Radio creating one the UK’s first iAds on the new platform, Rock ‘N’ Roll Football.

After helping O2 create, incubate and name the new business, as well as a community-driven beta launch, Albion created buzz for giffgaff through an integrated launch campaign which ran across digital outdoor, national press, online display and social media. Since then, giffgaff has become a social pioneer, powered by a loyal community.

Albion’s work for Absolute targeted its smartphone-savvy audience to promote ‘Rock ‘N Roll Football’, its new interactive football offering, including an online matchday centre, app and podcast. The iAd was one of the first to be built in the UK, and allowed users to trial the programme when using apps that had the advertising platform enabled.

Jason Goodman, ceo of Albion said, “Albion is an agency for game-changing brands, which can be demonstrated with both our winning entries. For giffgaff we created a business model that rewarded members, financially and emotionally for their engagement – the first socially-based, people-powered, mobile phone network. With Absolute we were eager to be among the first to work with the iAd platform in the UK as part of our drive for continuous innovation.”

The Marketing Society awards were held at the Hilton Park Lane on the 6th June 2011. For more information please visit www.albionlondon.com

# # #

Albion is a growing, independent advertising agency. They are digital at heart, but they use all types of media, new and traditional to meet their client’s business objectives. They have just opened Albion West Coast in Los Angeles, their first international office, initially to deal with the North American contract for Air New Zealand. Their clients include the aforementioned Air New Zealand, Epson, O2, Jose Cuervo, Anthony Nolan and Unum.