Strike the pose - Hellmann's Vinaigrettes in vogue this summer

June 6, 2011 - PRLog -- Well-dressed salads are definitely in fashion this summer. To help operators capitalise on this profitable sector, Unilever Food Solutions , the makers of Hellmann’s Vinaigrettes, has launched a Hellmann’s catwalk video and a ‘glossy’ online magazine.

The interactive magazine, aptly named ‘Best Dressed’, is an absolute must-read this season, giving chefs and caterers valuable tips on how to make bigger profits from their salad offering. It’s packed with useful advice on different ways to use Hellmann’s Vinaigrettes dressings to produce exciting salads that raise the appeal of your menu to entice guests.  The magazine also contains creative recipes to inspire and case studies from leading operators who are capitalising on well-dressed salads. Within the magazine are details on how to get free point of sale and there is also the option to download free salad serving suggestion cards for your salad buffet.  

Chefs and caterers can also enter a fantastic competition to design the coolest dish of the season and win a trip to one of the world’s hottest fashion capitals – New York.  

Emma Quinn, category manager for Hellmann’s, says: “Our range of Hellmann’s Vinaigrettes offer chefs and caterers the perfect alternative to ‘scratch made’ dressings, adding the wow factor to hot and cold salad dishes. We’ve had fantastic feedback from chefs who prefer our sophisticated dressings to buying ingredients from scratch because of their longer shelf life, menu appeal and versatility. They are also the only two-phase vinaigrettes that are widely available on the market, a significant innovation in the salad dressings market.  We can’t wait to see the creative and appetising salad entries that come out of our “Design a salad’ competition!”

Salads are in the top five items consumed out of home .  Research conducted by Unilever Food Solutions  showed that customers choose salads first and foremost to satisfy a need to eat healthier with 63% indicating health as their primary reason for choice.  Findings from the recent Unilever World Menu Report  highlighted 87% of respondents claimed they would make healthier decisions when choosing what to eat if they were provided with nutritional information.  While many operators may not yet be in a position to provide nutritional breakdowns, it demonstrates the consumer desire to select healthier options.

Following on closely from health was the need for a more exciting choice, with 47% of consumers choosing salads when they want a break from routine and something different.  However, 51% of consumers said that they find salads at work inferior to salads they can buy on the high street, so work place canteens and restaurants have room to improve their offering and their bottom line too.

To access the online magazine and video and enter the competition chefs and caterers should visit www.hellmansdressingsforchefs.co.uk.


Chefs can choose from five exciting and flavourful varieties:
•   HELLMANN’S Balsamic Vinaigrette, with balsamic vinegar from Modena and strawberry note
•   HELLMANN’S Basil Vinaigrette, with Acacia honey & ginger
•   HELLMANN’S Citrus Vinaigrette, with lemon juice from Murcia and lemon peel note
•   HELLMANN’S Raspberry Vinaigrette, with blackcurrant juice
•   HELLMANN’S Sesame Soy Vinaigrette, with roasted sesame seeds

For more information on HELLMANN’S Vinaigrettes please contact the Unilever Food Solutions Careline on 0800 783 3728 (calls may be recorded) or visit www.unileverfoodsolutions.co.uk

For more press information or images please contact:
Stephanie Lowe, William Murray Communications
Phone: 020 8256 1360
Email: stephanie@williammurray.co.uk

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