Bookatable.com Launches First UK TV Advert
Bookatable.com, Europe’s largest online restaurant booking service, today unveils its first ever TV advert, due to air on Monday 6th June.
Celia Pronto, managing director of consumer marketing at Bookatable, feels it is the right point in the evolution of the dining out market to extend the brand’s reach to TV: “Bookatable is a fairly new brand, so our focus with this campaign is on generating as much awareness as possible. Consumers are increasingly comfortable with making leisure purchases like flights, holidays and theatres online, but many aren’t aware they can book restaurants online too. The ad creative has a simple message - we know it can be frustrating to find and book your perfect restaurant, but Bookatable helps you locate, assess and book a table instantly, in real time and with instant confirmation.”
Set to music composed by rising British star Tom Dyson, best known for creating the music for children’s TV hit Charlie and Lola, the ad depicts some of the typical frustrations associated with trying to eating out – from turning up to find no table available, to being kept on hold endlessly while trying to book over the phone. Using Bookatable, the lead character is able to book his perfect restaurant online quickly and easily. The campaign will also be supported by online, CRM and social media activity.
The ad will run on More4 and the Good Food channel from Monday 6th June during an initial 5-week burst, with plans for a second burst later this year. Media planning and buying was handled by Village Green.
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Bookatable is Europe’s largest online restaurant booking website - operating in 9 different languages and across 19 countries. Bookatable enables visitors to make free, real-time restaurant reservations - quickly and easily, 24/7 with instant confirmation.
Bookatable enables users to browse restaurants based on location, cuisine and price point. Those requiring inspiration can use the interactive map, which shows which restaurants are the most popular in certain neighbourhoods and cities. Restaurant information available includes their address, average price, photos, opening hours and a detailed description of what to expect from your experience. Bookatable also includes honest and impartial consumer reviews and advice, so diners can be sure they are choosing the best option when they book.
For more information, visit http://www.bookatable.com