Our Town Signs New Franchise In Pittsburgh; Focus On Welcoming New Movers & Growing Local Businesses

Ever evolving franchise system makes sure Pittsburgh is “Our Town” too.
By: Our Town America
June 3, 2011 - PRLog -- Our Town, America’s premiere new mover welcoming organization based in Pinellas Park, FL announced today their continued growth.  They have signed a franchise agreement with Denis Byrd making him Our Town’s 42nd franchise.  Denis will be assisting businesses in the greater Pittsburgh, PA area gain new and loyal customers by combining the warmth of a community welcome with the benefits of digital technology.

“We are happy to welcome Denis & Christine to the Our Town family,” said Michael Plummer, President of Our Town America. “We look forward to their success as we further the Our Town brand, help new movers settle more comfortably into their new homes and support local businesses by connecting them with this new and searching audience.”

39-year old Denis Byrd is a Pittsburgh native.  He, his wife and their twin daughters currently reside in Coraopolis.  Denis has been in sales for the past 11 years, most recently with KOHLER Company.  He and his wife, Christine, opened a salon, Bella Christine Salon and Spa, 15 years ago so he knows well the challenges that small businesses face on a day-to-day basis.  Their successes have included buying a 100-year old house and renovating it for business use and employing a staff of 12.  Having that business truly makes Denis understand the value of marketing and he looks forward to helping businesses in Pittsburgh grow with the help of Our Town.

Since 1972 Our Town has made it their business to welcome families into their new neighborhood.  Standing out from other new mover programs Our Town offers their business sponsors exclusivity, meaning they will only recommend one of each business type in the zip code selected by their sponsor.  In any given zip code Our Town will only introduce new movers to one hair salon, one pizzeria, one dentist, etc.  With a 92-95% accuracy rate they have the best list in the industry, which they ensure with their proprietary software used to confirm new mover list authenticity.  In fact, Our Town discards as many as 60% of names received each month as they do not meet their rigid criteria.

Always the industry leader, Our Town went digital in 2004 enabling them to personalize every certificate and add a 2-D barcode to allow for Tru Trak and follow-up marketing. In fact, they earned the MFSA 1st place award for Ingenuity Inventive Problem Solving Solutions involving Variable Data in 2006.  Tru Trak lets their sponsors know exactly how well the program is working for them.  The Our Town loyalty program takes the relationship with the new mover to the next level by turning a first-time acquaintance into a long-term, loyal customer.  Always looking for new ways to benefit their sponsors, in 2009, Our Town added custom, full color postcard mailings with the addition of die cut and die-cut magnet options in 2011 that can be mailed to any demographic.  Also, as of July 2011 Our Town will offer color printing of logos and artwork to enhance sponsor's parchment paper gift certificates in their new mover welcoming packages.

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For over 39 years, Our Town has been providing new movers with traditional hospitality by mailing warm gifts from neighborhood businesses in a premium gift certificate package. Since starting franchising in 2005, Our Town has consistently placed in the Franchise Top 50, ranking #8 in 2010 for franchisee satisfaction. Thousands of satisfied business owners throughout the United States attest to the success and effectiveness of our program, while dozens of locally owned Our Town franchises validate our success as a viable business opportunity.

Our Town’s mission: help new movers adjust to their community, assist businesses gain new and loyal customers and provide our franchisees with an excellent opportunity.

For more information contact Lisa Spencer at 727-345-0811 x236 or lspencer@ourtownamerica.com or visit us at http://www.ourtownamerica.com
Also see our franchising opportunity video at http://www.youtube.com/watch?v=vydbl1Necf0

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Tags:New Mover, Welcoming, Direct Mail, Loyalty, Franchise, Community, Local, Housewarming, Business Growth, Customer Retention
Industry:Marketing, Advertising, Home business
Location:St. Petersburg - Florida - United States
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