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Follow on Google News | Solo-E Certified Expert Celebrates Entrepreneurs’ Do It Yourself Marketing MonthPaula Eder, Time Management Master Coach and Mentor shares ideas on how to market a solo-business effectively
By: Finding Time Observed in June, “Entrepreneurs’ “If you want to have your small business stand out in a crowd, you need to use marketing,” explains this Time Management expert. “Many solo-professionals starting out cannot afford the often high price tag of a marketing firm. But they can learn some of the skills to help promote their businesses and do it themselves. Founded in 2006, Eder’s business, Finding Time, helps spirit-driven solopreneurs and small business owners align their core values and energy with their time choices and behaviors so that they can make more money, create more freedom, and find more time. Eder is one of 50 solo professionals who are certified by Solo-E.com. “In today’s economy, it’s even more critical than ever to find low-cost, high result marketing tactics that work for the solo professional,” Together, Eder and Zwierzynski share some DIY marketing tactics during Entrepreneurs’ 1. Get active in social media. “We’ve made more connections with other solo professionals using social media than any other way,” says Solo-E.com founder Zwierzynski. She points to Solo-E.com’s Facebook page at http://www.facebook.com/ 2. Article marketing. “I’ve find that writing articles and posting them online to sites such as Solo-E.com has made me much more visible in my niche,” says Eder, the Time Management Coach and Mentor. 3. Use press releases. According to Zwierzynski, “Press releases can garner a lot of traffic online, as well as getting you media coverage offline, effectively increasing your visibility and credibility.” 4. Eder advises, “Follow blogs in your niche and engage with them. Leave comments, ask questions, and offer information. Initiating dialogue with other experts and their readers is an excellent way to increase your visibility and your authority.” 5. “And don’t forget to connect with yourself,” says Eder. “You might not think of it as marketing, per se, but it’s important to revisit the reasons that you do what you do. Find time to reconnect with your values, your passion – what you love about the path you have chosen. This will revitalize you … and in turn, you’ll approach your marketing efforts with renewed energy and clarity. It’s a wonderful gift to yourself!” About Solo-E.com Solo-E.com, is one of the leading online resource centers for solo entrepreneurs and self-employed professionals. It exists to promote the practice of solo professionals, and provides education and growth opportunities for subscribers. In addition, it offers marketing opportunities and assistance for entrepreneurs, coaches and consultants. For more information, visit http://www.solo- # # # We are devoted to helping very busy people align their values with their daily habits around time so that they can find more time, make more money, and experience more satisfaction in every facet of their lives. End
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