Set your website's roots in Canada to harvest the fruit of the local search engines.

May 30, 2011 - PRLog -- Why host in Canada?

   Search engine optimization is a great marketing wrestling match with lots of other companies trying to promote their services and products.  Anyone wishing to put on the gloves and try to fight their way to the top has to be prepared and trained with the basic techniques of SEO.  As any marketing specialist will tell you, one of the first steps is selecting and studying the target market that you're promoting for. On the internet, an important factor to group a target audience by is geographical areas. That is why why there is a Google for almost every country on the planet.  That's not just Google though.  Other major players, like Yahoo and Bing, have country specific websites.  On localized engines, visitors can search content the specified region.  
   Even though the last sentence was obvious for most net users, the question remains.  How do search engines find the content?  It can't be just based on URL since .com is the most common and looked for URL anywhere.  Most people looking to start a website look the availability of the .com URL first.  There are number of websites targeting region specific content with the internationally used URL and still on showing up on search related to their specified area.  
   Now there are lots of other factors at play when considering tools to reach a target audience through Google and other net giants, such as the geographic limiters in the meta tags.  Still, even though the internet is a global entity, the physical location of your website matters and should be an important tool in the geographic marketing toolbox.  The location of the servers is important search engines crawl and prioritize your website for specific search term.  Canada has lot's of websites that cater for searches on the north side of the border.  It only makes sense for crawlers when putting together a database of websites for Canada, to prioritize the ones serving the net from Canada.
   Server providers, like Cheap Web Hosting Canada (cheapwebhostingcanada.ca) can be an  important starting point for your Canadian marketing plan.  Another advantage of internet being an international entity is that the site owner can be located anywhere.  Hosting services can be acquired from any part of the world solely through online communication and transactions.
   Coupled with properly optimized meta tags, content, social networking and links from reputable sites your toolbox can be a competitive marketing weapon.

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