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Canby - the UK’s leading environmentally friendly bag supplier launches new website
Obergine are helping Oxford based bag producer - Canby - revolutionise the way their customers browse and order bags online.
Canby is the UK’s leading supplier of reusable bags. Founded in 1992 they have since sold more than 3 million jute, juco and cotton bags to industries including government, charity, hospitality, education and media.
The new website is designed to provide visitors with a visually rich and impactful user journey by taking exploiting Canby’s library of bag photography to communicate the diversity and intricacy of the designs that the bags sport. Indeed the site will let the bags do the talking rather than talk about bags!
A customer centred design approach for the site development was undertaken to ensure that the bug discovery and buying process was hassle free and as intuitive as possible. Website visitors will be able to browse bags by material, category or industry sector, zoom in on bag photography and request quotes using the ‘Get a quote for this bag’ functionality that automatically pre-populates the quote enquiry form with the details of the selected bag. This level of efficiency makes getting a quote and comparing quotes of between different bags very easy.
Canby will use the site to communicate their years of experience, expertise and specialist knowledge by providing detailed content about each industry they serve that is substantiated by industry specific news articles and customer testimonials. The site also includes a comprehensive FAQ and information about their commitment to the environmental sustainability and ethical working practises.
Finally, Canby can manage all content, resources and imagery using the Kentico CMS that powers the website; enabling them to take full ownership of the website.
David Gould, Canby managing director says:
“Obergine took the time to understand our branding and marketing requirements and were able to deliver technically on a complex and demanding brief.
As well as creating our site, Obergine advised us on online marketing - so we have discovered the joys of Twitter and are developing our presence on Facebook. They've done an excellent implementation of Google Analytics and have made sure the site is SEO'd to the max.
We will continue working with Obergine to promote our business online and would recommend them without reservation."
The new Canby website can be found at http://www.canby.co.uk.
Obergine (http://www.obergine.com) is a web design, digital marketing and branding agency that specialises in the production of online and mobile marketing and business solutions.
About Kentico CMS
Kentico CMS is an affordable Web content management solution providing a complete set of features for building Web sites, community sites, intranets and on-line stores on the Microsoft ASP.NET platform. It supports WYSIWYG editing, workflows, multiple languages, full-text search, SEO, on-line forms, image galleries, forums, groups, blogs, polls, media libraries and is shipped with 200+ configurable Web parts. It’s currently used by more than 4,000 websites in 84 countries. The clients include Microsoft, McDonald's, Vodafone, O2, Orange, Brussels Airlines, Mazda, Ford, Subaru, Samsung, Gibson, ESPN, Guinness, DKNY, Abbott Labs, Medibank, Ireland.ie and others. Kentico CMS is available at http://www.kentico.com.
About Kentico Software
Kentico Software (http://www.kentico.com)
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Obergine is a web design, digital marketing and branding agency that specialises in the production of online and mobile marketing and business solutions.
Page Updated Last on: May 30, 2011