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The Internet is an unemotional tool, however research shows that emotion is the number one factor that drives purchasing behavior. It is also a proven fact that people move in the direction they are lead. So, lead them.
By: Straighte Edge Marketing LLC
 
May 27, 2011 - PRLog -- The following paragraphs summarize the work of website experts who are completely familiar with all the aspects of a website. Heed their advice to avoid any negative website surprises.
I think it’s safe to say most websites look the same as they did a year ago...or even worse.  Many owners focus on driving traffic to their site but neglect the content and creativity people find when they get there… what they don t understand is that conversion is one of the most vital parts of a website. For those who understand the importance of online communication and will consider how their website communicates with visitors, it can be the difference between success and failure.  
Over the years there have been new gadgets and quirky gimmicks to try and keep people on a website.  The truth is people come to a business website for one purpose...to get information about a product or service…and people refuse to spend time looking for that information...we live in a fast paced world where people expect instant information.  Google says you have about 4 seconds to capture the attention of website visitors and keep them on your site.  So how do you get their attention long enough to provide them what they are looking for?  The newest trend on website enhancement is the addition of an IVO. An IVO is simply an Internet Video Overlay or online spokesperson that welcomes visitors to your website and quickly provides them with the most important information they need to know in order to make an informed decision.  It could be your Unique Selling Proposition, a new product, or a special promotion.  

http://www.ivotechnology.com

Similar to a Walmart greeter, an IVO is there to add life and personality to an otherwise impersonal experience.  The Internet is an unemotional tool, however research shows that emotion is the number one factor that drives purchasing behavior.  It is also a proven fact that people move in the direction they are lead.  Why does everyone hate car salesman but there are dozens on each lot?  It’s because they work...they bring personality to the equation and help lead people through a process.  Your website is no different.  People are looking for an emotional connection when they "walk in" your store… and if you can provide a compelling reason for them to do business, your company will improve its online results  and you will beat the competition every time.  
I hope that reading the above information was both enjoyable and educational for you. Your learning process should be ongoing--the more you understand about any subject, the more you will be able to share with others.

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Straight Edge MarketingSM (SEM) is a sales and marketing company specifically focused on distributing new technology and proprietary intellectual properties to the business market. i-Vo Technology is our flagship product.
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Source:Straighte Edge Marketing LLC
Email:***@straightedgemarketing.com Email Verified
Zip:37167
Tags:Website Marketing, Online Marketing, Real Estate Marketing, Lead Generation, Internet Marketing
Industry:Websites
Location:Smyrna - Tennessee - United States
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