Grow Your Business Using a Unique Selling Proposition

May 27, 2011 - PRLog -- All businesses want to brand themselves to get more publicity. However, when we talk about online businesses that sell various products in different niches, not much is being done by many to stand out of the crowd.

Having a unique selling point is the best way to successfully market a product and beat out the competition. If you want your potential customers to believe your product is one that's worth buying, this is the way to do it. It has been noticed many times that by simply creating a strong USP, the product automatically gets the exposure it needs through word of mouth.

Figuring out your product's USP is dependent upon your being able to figure out your product. No matter what kind of product or service you'd like to sell, you need to work on your USP before you do anything else by indentifying all of the benefits that your product can offer to buyers. Make a list of your product's benefits on paper and then sort through them until you can identify which benefit is the biggest and most important to your potential buyers. After you have finished this, go through your list carefully and mark out any benefit that you think isn't very helpful. This is going to help you figure out your product's major advantages and those can turn into your USP--it is really that simple. Make sure to do this slowly and thoroughly because you need to make sure that you have a total and intimate knowledge of the benefits offered by your product.
Once you determine your USP, you have to communicate it effectively.  Online, this can be tricky since there is no personal interaction.  But that doesn’t mean you can’t add personality to your website.  

Thousands of dollars are spent on driving traffic to websites, but converting visitors to buyers takes some creativity.  You need to stand out and capture attention by doing something different on your site.  

One new twist is to add an Internet Spokesperson or an IVO.  Like a Walmart greeter, they are on your site 24/7 welcoming visitors and selling your USP.  This approach allows site owners to communicate with visitors in a somewhat personal way and sell them on the benefits of their product or service.  

http://www.ivotechnology.com/

There are many ways to add personality to your site and make it stand out but it requires creativity and planning.

# # #

iVo Technology is a Plug-n-Play 3D Video Spokesperson used for Advertising and Marketing purposes over websites. iVo creates Real Human Video Greetings. iVo makes your website come Alive! Traffic matters but only conversions count.