Beat Your Competition Online Marketing Tips Using iVo Technology as a Unique Selling Tool

May 26, 2011 - PRLog -- Beat your Competition Setting Your Online Business Apart with a Unique Selling Proposition

Setting Your Online Business Apart with a Unique Selling Proposition will catapult your online conversions by up to 300 percent. It doesn't matter what kind of product you're selling online what is important is how you rank over your competition.There are several ways you can do this but most importantly you need to effectively communicate the unique selling position for your product or service.

Creating a USP helps you in a few ways:
1) it gives you the chance to be innovative.
2) it helps you be your own competition.
3) it gives people a reason to buy from you instead of from someone else.

It isn't hard to come up with a USP--it's easier than creating the product itself. Just focus on the positive aspects of your product and figure out how to fix the negative aspects of it.

Figuring out how to save money for others with your product will help you figure out your USP. This method works in almost every niche out there and with just about every product you can sell. If you can come up with a way that your customers will save more money with you than with other products in your niche, you will do fine. Do not try to make a product that is cheap, though...you need a real balance. Your product needs to touch the emotions of your target audience because people that buy on the web usually buy for emotional reasons.

If you can figure out a way to demonstrate the advantages of your product in a manner that makes people respond emotionally, you can dominate your niche. You need to strike a balance between being practical and invoking the emotions of your potential customers. If you can succeed at reaching people emotionally, they will always go with your product rather than a competitor's, because this is how buying decisions are finally made.
After you have figured out your product's unique selling point, the next thing you need to do is let your chosen audience know what you have to offer. Spread the message as much as you can by including your USP everywhere; right from your sales letter's headline to your logo's tagline. It is your job to let potential buyers know what makes you different than your competition and, until you do that, nobody is going to come out and buy your product.  Many companies spend money on SEO and CPC to drive people to their site, but when visitors arrive, they don’t do a good job communicating their USP.  

One possible solution is to add an Internet Video Spokesperson or Website Spokesperson to the website.  This is a relatively new trend online, but it is a great way to hold the attention of website visitors and provides a consistent message that will communicate your USP and other important information about your product or service.

iVo Technology
http://www.ivotechnology.com/  

These are some of the ways that you can grow your business and improve your brand recognition by focusing on and communicating your USP. There are many small online businesses that have a great idea, but are lagging behind only because they aren't aiming at creating a USP for their product. When you've found your USP, you then have a foundation for promoting your product.

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Virtual Advertising with online web video does something that sets a website apart. Our iVo Technology seems to be exactly what most people are looking for. It communicates their message in such a dynamic and personal way!