Rochester Design Agency Expands to Midtown Detroit

May 25, 2011 - PRLog -- TRENT - Tenacious Rascals Explore New Territory

Marketing, interactive media and design firm, Trent Design is staying true to its own tagline, “Be bold. Be fluid. Be everywhere,” by opening a second office in Midtown Detroit. The firm will be located at 71 Garfield in the Sugar Hill Arts District, a neighborhood within the Woodward Creative Corridor that takes its name in honor of the black musicians and vaudeville performers that once played there.

At least two designers will be based in the office, working on print projects and guerrilla marketing efforts. Trent Design created the wayfinding yellow Xs that guided people to installations during ArtX last month. Visitors found the distinctive yellow Xs in many forms – lawn markers, huge window stickers and even wall projections.

“I’ve always been a big fan of the cultural center, because of my own personal interest and the clients I have in the area,” said Marilyn Trent, principal and creative director of Trent Design. “So when space in 71 Garfield became available, I decided to take the plunge and put our skin in the game. Being here gives us great visibility and we are doing our part for the revitalization of Detroit. It is going to be great for both of us.”

The building at 71 Garfield is an historic property, built in 1922 as a hotel. It was recently renovated to attract artists and other creative enterprises with live-and-work studio spaces as well as commercial offices.

“Trent Design is a perfect fit for Midtown in general and 71 Garfield in particular,” said Sue Mosey, president of Midtown, Inc. “By joining N’Namdi Gallery and MOCAD in the Sugar Hill Arts District, Trent Design will be an important part of the growing Woodward Creative Corridor. The building at 71 Garfield is also quickly becoming its own hub for creative entrepreneurs.”  

About Trent Design
Trent Design (www.trentdesign.net) has been providing visual makeovers, marketing collateral across every form of media, websites and brand consultation since 1991. Trent Design strongly endorses Corporate Social Responsibility and works with many non-profits and volunteers in community building events.

Principal and creative director, Marilyn Trent is on the Board of Directors of the Downtown Development Authority of Rochester and also founded the Green City Committee of Rochester that works with government, business and residents to invest in its future through the adoption of green initiatives. Trent has been recognized for its work by national professional groups, including Second Wind, a collaborative forum for small and midsize creative agencies. Trent will be presenting her innovations in developing effective creative briefs at Second Wind’s Creative Juice Conference in Chicago next month.

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