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Follow on Google News | MEB Management Services Implements Rainmaker LRO Revenue ManagementLRO Delivers 6% Revenue Growth in MEB Pilot Test; Will Increase Owner Revenue
By: Bruce Barfield LRO generated an average of 6% revenue growth “MEB manages 90 apartment communities for more than 40 companies, so it was essential that we conduct a thorough pilot test of LRO to verify if it would increase revenue for our owners as we were told it would,” said Melanie Morrison, CPM, co-owner of MEB Management Services. “Well, it did. LRO generated an average six percent in revenue growth for three months across our test properties. We were very pleased with the results and found the people at Rainmaker just terrific to work with; they made it so easy! Our revenue management program continues to hit it out of the ballpark, and we expect to roll out the system to more than half of our properties by year’s end.” MEB is the largest third-party apartment management company in Arizona and employs more than 600 real estate professionals dedicated to delivering owners the best operating results. LRO price optimization takes advantage of strengthening markets Morrison noted that MEB will use Rainmaker LRO to maximize revenue at the fastest pace possible from strengthening markets. “LRO recognizes and adapts to variations in demand and other factors across our markets very quickly and suggests optimized pricing based on mathematical analysis. We also greatly value Rainmaker’s weekly pricing call meetings because they keep our team focused on the things that drive revenue. We made a great decision in choosing Rainmaker as our partner for revenue management.” Concrete data yields consistent, objective pricing “From an owner’s perspective, I like using LRO on our portfolio for three main reasons,” said David Butler with Residential Equity Partners that uses MEB’s management services. “LRO ensures our pricing is consistently evaluated on a daily, weekly, and monthly basis by our management company’s team. LRO also maintains pricing objectivity because rates are based on mathematical analysis of concrete data, not subjective personal opinions. Additionally, LRO enables us to consistently evaluate and track new lease pricing, and those of our competitors, using Net Effective Rent calculations.” LRO is the leading multifamily lease rate price optimization solution used to maximize revenue from apartment leases. Rainmaker’ About MEB Management Services MEB has unparalleled experience in managing apartment communities of all types. Current apartment portfolio includes properties ranging from 72 units to more than 600 units. The majority of MEB’s portfolio is in Arizona, where they are the largest fee management company in the state. MEB is also licensed in Texas, Colorado, New Mexico, and Georgia. MEB is experienced in retail, industrial, and office product management, and in receivership services. Additionally, MEB has developed a comprehensive and effective due diligence program that assists investors in assessing potential acquisitions. MEB also provides consulting and asset management services for any area related to multi-family property management. For more information go to www.mebapts.com About Rainmaker The Rainmaker Group is a Microsoft Gold Certified Partner and industry-leading provider of revenue management and profit optimization solutions to owners/operators in the multifamily housing and gaming/hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Used by more than 60 percent of the companies deploying revenue management systems in the multifamily housing industry, Rainmaker software delivers real results for operators such as Archstone, AvalonBay Communities, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities, and many others. Gaming/ Contact: The Rainmaker Group Bruce Barfield President 4550 North Point Parkway Suite 400 Alpharetta, GA 30022 Phone: 678-578-5700 Email: sales(at)letitrain.com http://www.letitrain.com Media Contact – North America Julie Keyser-Squires, APR Softscribe Inc. Phone: 404-256-5512 Email: Julie(at)softscribeinc.com http://www.softscribeinc.com Media Contact – Asia Markets Wye Leng Wong LEAP Integrated Marketing Solutions Phone: (65) 9826-4097 Email: wyeleng(at)leapmarketingasia.com End
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