Sonru services the Middle East and North Africa via Reseller Partnership

May 25, 2011 - PRLog -- Ireland, 25 May 2011. Sonru today announced their formal entry into the Middle Eastern and North African markets via a Reseller agreement with Apple Search & Selection in Dubai, United Arab Emirates. Sonru, a high growth firm headquartered in Enniscorthy, has already seen its technology significantly streamline and improve the screening process for recruiters and hiring managers of blue chip companies in Ireland, the UK and Europe and will capitalize on Apple Search and Selection’s network of clients to offer its unique product to recruiters across the Middle East and North Africa. Apple Search and Selection is an executive recruitment service that focuses on the Legal and Financial Services sectors.

Sonru's automated video interviewing solution works by recruiters posting an interview online (specifying the time allowed to read and answer each question) and sending an email invitation to relevant candidates. Using a webcam, candidates answer the questions set, with recruiters then free to review the video responses at their convenience.

Fergal O’Byrne, CEO, Sonru commented: ‘’We are delighted to partner with Apple Search and Selection to facilitate our formal entry into the MENA region. They are a very enthusiastic adopter of new and innovative technologies and video interviewing fits perfectly with their existing product suite and offers real value to their customer base.”
Amanda Dowie, Managing Director of Apple Search and Selection added: “We are extremely excited about our Partnership with Sonru, as it is a truly dynamic and unique product, which we believe will save companies a significant amount of time and expense.  We are confident that it will add another dimension to the local recruitment market, which will in turn positively impact the continued development of the sector throughout the MENA region”.  

This latest announcement is the second international reseller Sonru has signed recently having earlier this month announced a Reseller partnership with Workshift Systems Corporation in Ottawa, Canada enabling Sonru to service 11 of the 24 times zones.  


“We have been working with other Resellers to develop our overall strategy of global growth and it has been a win-win for all parties so far,” concluded O’Byrne.

ENDS

For more information:
Visit the Sonru Press Centre or contact Joy Redmond +353 53 9237602
Notes to Editors
About Sonru
Sonru, a multi-award winning automated online video interview solution, replaces first round phone and on-site interviews.  Sonru has a global client and candidate reach and is expanding at a rapid rate. Sonru formally entered the UK market in January 2011. With an impressive conversion rate from product trial to adoption, Sonru clients are evangelical about the benefits this game changing technology has brought to their recruitment processes such as faster recruitment cycles, reduced interviewing costs, convenience and the elimination of scheduling and conducting phone interviews.

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Sonru, a multi-award winning automated online video interview solution, replaces first round phone and on-site interviews. Sonru has a global client and candidate reach and is expanding at a rapid rate.