India’s largest selling hair color 'Godrej Expert' now in a brighter avataar

May 25, 2011 - PRLog -- India’s No. 1 brand in the hair colourants category Godrej Expert, announces the re-launch of its brand, with a dazzling mission to make its 4 crore consumer base happier and invites more people to colour their hair.

The New Godrej Expert range is now available in three Colour + Benefits variants – Original, Care and Advanced.

Godrej believes after considerable research that consumers are evolving and need more than just a hair colour. Godrej through this re-launch delivers the most sought after benefits; long lasting colour, range of shades and the promise of soft and strong and happy hair!

Godrej Expert Original trusted by over 4 crore consumers is now available in a new pack in Vijayawada city. With the time-tested Colour Lock Formula, it is available in Natural Black shade and is priced at Rs.12 per sachet.

Godrej Expert Care is a herbal-based formulation with heena and amla. It cares for hair and keeps them strong while colouring them. At Rs.15 per sachet, the Godrej Expert Care range is available in three shades – Gentle Black, Natural Brown and Burgundy.

Godrej Expert Advanced for the first time ever, brings a Pro-Gel formula with a gel like consistency, which does not drip and is easy to spread. It also packs in triple conditioners, which make hair soft and beautiful while adding an attractive coat of colour. Priced at Rs.15 per sachet, the Godrej Expert Advanced range is available in three shades - Gentle Black, Natural Brown and Burgundy.

Speaking about the re-launch, A. Mahendran, MD of GCPL says, “The re-launch of Godrej Expert is a breakthrough innovation that will fuel the growth of this category. Moving from a shade-based varianting strategy to benefit-based approach has brought about the genesis of the Godrej Expert range available in Original, Care & Advanced variants. This launch will be promoted through the ‘Happy Hair, Happy You’ nationwide communication campaign.”

With the new range of products that do much more than hair colouring, the brand’s mission is to making hair happy. Happy hair means happy people! Godrej Expert is the market leader in its category and enjoys very high brand equity amongst its 4 crore consumers, making it the highest distributed brand in the category. After all, it is one of the fastest selling hair colour brand with sales of 8 sachets per second!